I don’t know about you, but there’s a lot of pressure to fit in, to do what everyone else does.
There’s a fear; if you stand out too much you might become an outcast.
With business owners, I hear “Everyone is our market.” If you want to reach everyone your product/service has to be for everyone. That makes for average products, average service for the average person.
My favorite local shops are those that are really out there, super specific, and intentionally ignore the normal/average person. They start catering to a small passionate core base, and then the magic happens…
In short be like Mini, pick a side and shout it, not an average sedan for your 2.5 kids, but a small sporty unique auto for only the select person.
Check out their commercial that screams they’re not normal.
Well at least that’s what we’re doing. We’ve picked a side and we’re not for everyone, and this helps us get our clients get noticed.