By Intrigue
I’m sure most of you have heard the term “Wow Factor”. If you’re in marketing, you probably hear this all the time. Clients often express that they want a “Wow Factor” for their new website, or display ads, or blogs, or video. But what does having a “wow factor” really mean?
What is wow factor?
What is this “Wow Factor”? How can we define it? The problem is that “Wow Factor” means something different to everyone.
“Wow Factor” could mean building a new and interactive website, or it could be creating a video showcasing services, or it could mean adding eCommerce to an existing website. For other people, “Wow Factor” could simply mean that they no longer use stock photography, or that they use the colour red all over their website (bad idea).
In our experience, 50% of the time “Wow” did mean adding complexity. However, the other 50% of the time, clients considered attention to detail as the “Wow Factor”. Who knew that proper grammar could have a wow factor…other than a copywriter or editor!
See where we’re coming from? “Wow Factor” is highly ambiguous, yet people seem to know exactly what it is when they see it.
The definition of wow factor
What is the definition for “Wow Factor” which could be the key to satisfying “Wow” seeking clients?
The Cambridge Dictionary defines “wow factor” as: a quality or feature of something that makes people feel great excitement or admiration.
In a nutshell, wow factor is broad and subjective.
Although “Wow Factor” may not be easily defined, it does bring to light the concept that if you pay attention to detail then you can create something that can wow.
After you design something, build something, or write something, step back look at it and ask yourself: “Have I done everything I could to make this the best that it can be?” If the answer is yes, then you have unlocked the mystery of “Wow”.
At Intrigue, we aim for WOW every day.
Want to add some wow to your marketing? Contact Intrigue. We pay attention to the details.
