Problems. Ugh! No one likes those.
At Intrigue Media, we come across potential problems every day, as we design video ads and online presences for our clients.
Our vision is to become the leaders in local marketing across Canada. If we focused on all of the problems that we could experience on our journey to making our vision a reality, we would never make it.
You’re probably wondering where deer fit into this. I’ll explain.
When I was in driver’s training, when I had finished watching the eight hours of cheesy 1980s VHS tapes they called “in-class training”, I finally got to the good part – in-car training.
When I was 16, driving a Dodge Caravan with a 70-year-old man telling me to turn every 15 seconds was better than anything else in the world.
John, my anxious and over-caffeinated instructor, warned me on the first day about what to do if we saw a deer on the side of the road that looked like it was going to cross.
He said that if I focused my vision on a deer on the side of the road for too long, I would drive right into it.
John was sharing something much bigger than I realized it was at the time.
If you spend your life focusing on the problems between you and your goals, you’ll never get to where you want to go.
We stopped saying “problem” because we want to focus on the win that lies on the other side of it.
Now we call them challenges, and they are constantly making us better every day.
One of our clients, Hoyes Michalos, has a great approach in helping people turn debt problems into challenges that result in financial freedom.
What problems can you turn into challenges in order to accomplish your goals?