February 25, 2016

By Robert Murray

Trust is not easy. It is also not permanent. You can build trust, you can break trust, you can grow trust, you can hurt trust, you can foster it, and you can squash it. Trust, when built, is a result.

At Intrigue, we believe that we are not in control of results, only our behaviours. When it comes to trust then, we must focus on our behaviours. So, this begs the question:

“If I am trying to build an organization that is full of trust, what type of behaviours need to be happening everyday?”

Simon Sinek wrote, ‘Leaders Eat Last: Why Some Teams Pull Together and Others Don’t’. In it, he talks about Selfish Chemicals (Endorphins & Dopamine) and Selfless Chemicals (Serotonin and Oxytocin). Simon also talks about The BIG SELFISH Chemical (Cortisol). Cortisol is a chemical that is activated by stress and is meant to keep us alive when we’re in danger. It keeps us on alert. Here is a great video on the topic:

In business environments, situations that can induce cortisol can be found when people are bccing co-workers and supervisors in an attempt to cover their butts and expose others in the organization. You might also see interdepartmental communication like, “them” implying that they are not on the same team.

Organizations that place emphasis on individual sales performance might also see people holding prospects, leads, and clients close to their chest in order to protect their relationship and place in the company.

These situations are fear based and induce cortisol. Our job as leaders in an organization is to make people feel safe, drive goals around organizational success and draw the lines so people can see how they impact the whole company.
Building Trust with Gary

If you want to build trust in your organization, here are a few things you can start doing today:

1) Trust everyone around you. If you can’t trust them, let them go.
2) Define organizational success and communicate and illustrate how each individual is connected to the goal.
3) Praise teamwork.
4) Develop a system to have the team praise each other. At Intrigue, we use Gary, the purple cow, and Awesome Citations, want to learn more about it? Connect and ask me on Linkedin: https://ca.linkedin.com/in/intriguerobertmurray
5) Do what you say you’re going to do when you say you’re going to do it. Simple, right?
6) Admit when you are wrong or when you make a mistake.
7) Let people fail and give them credit for trying.

These types of behaviours need to be happening everyday. It also turns out that building trust is harder than breaking it. As leaders we’re on stage everyday, and the critics are watching. Our people are looking for cues, vocabulary, and actions that are being demonstrated. If we want to be trusted, we must trust. We must live the values and actions everyday that we want to see in our people. The beauty of it, we can set the tone. Leadership is a privilege, not a right, we must take this on with responsibility and do our best to create environments that grow our people and lead to happier and healthier families.

Do that everyday, and you will build trust all around you 🙂

Rob is an action junkie at Intrigue. When he isn’t meeting with clients to create marketing campaigns to grow their business, he is meeting with Chuck Norris to find out how he became the king of action. Rob is part of the Young Professionals Network of Guelph and the Master Planning Steering Committee for the Guelph General Hospital. When Rob isn’t working, he works on finding new ways to catapult himself through the air.

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