A huge question asked by many in the SEO and marketing field is how do I get to the top of Google? There are lots of best practice checklists we could follow but often times we are missing items. By following these steps in this blog you will be able to get that much closer on gaining your way to the top of google.
Give the Searcher Answers
Back in the day adding keywords wherever you could throw them would help boost your SEO, but today Google performs over a trillion searches per year. Don’t get me wrong, keywords still must be used and are a vital part of SEO. To make it easier for the searcher, we want to create phrases that give answers and fulfill their goals. This will help boost your SEO.
Let me give you a quick example. Let’s say someone is looking for wedding formal wear shoes. At this point, their intent is to find formal footwear that they can wear at a wedding. What we don’t know is if they are the bride, groom or guest, or their specific gender. As you can see there is a lot of questions that haven’t been answered. What we want to do is create pieces of content like, 15 dress shoes that men look great in at a wedding. This is great if we were targeting men. This content will fulfill their needs . The last thing you can do is add links to specific places where they can buy the shoes. This is a great starting point in boosting your On-Page SEO.
As mentioned in the last section Keywords are a vital part of On-page SEO. A few years back we were able to throw Keywords in our meta descriptions and title tags and be good. Today that’s a different story. The first thing we need to consider is finding the right Keywords. A great tool to start with is Google’s Keyword Planner. We want to focus on Keywords that have a low competition and a high CTR (click-through rate). The next step is to add your keywords in the following places:
Images (title, ALT Text)
Meta description, Title Tags
Create Unique Title Tags and Meta Descriptions
As mentioned in my last post “How to write great title tags and meta description” these are a key contributor for On-page SEO. When we are writing our Title Tags we want to add our Primary keyword and also our location. As for our meta description, we want to add keywords and let the searcher know why they should click on your site. A Meta description is your last call to the searcher. We want to make these unique and eye-catching.
Not sure of what these are? These are simply sizes of titles. We want to always make sure that we are wrapping titles in them as they will help boost our On-page SEO. So where do they go? H1 tags are always to be wrapped in our titles. H2 tags are wrapped in our subheading, and H3 tags can be wrapped in small lists. One major key to remember is to never have an H1 tag and skip to and H3 below it. This will rank are SEO badly. Always follow these in numerical order.
Boost Your Site’s Speed
Speed is everything in this day and age. Everyone wants things fast and right away. User satisfaction is a big part of google’s ranking and something that we need to consider. By having fast load times and a mobile-friendly site will help boost your On-page SEO. You will gain more engagement on your site along with a higher ranking.
When it comes to images we want to make sure that we are using the highest quality images that we can find. Nobody wants to look at a nonprofessional picture. It makes your site not look legit. We also want to remember that we are adding keywords into our image titles and also the alt text. Both of these small details will help improve your On-page SEO.
The last thing that I will be going over is content. Content is huge and very important. Google’s Algorithm looks for a few things when it comes to content. It looks at content length, the frequency of content being published, and how valuable the content is. We want our content to be fresh. The more frequent you are producing content the better your ranking will be. You also want to consider the length of your content. If it is too short, Google will not be able to track it. You want to aim your content over 300 words. With that being said, the more lengthy the content is the better you will rank.
“Length is strength”
On-page SEO is a big topic and there are lots of things you can do to help your ranking. By following this list and putting in some work you will be that much closer to getting to the top of google’s results page. If you want to learn more On-page SEO or looking for help with your site contact the team at Intrigue Media today.