5 Strategies to Help Your Website Generate More Business
By Intrigue
There are so many different websites in this world. They have different looks, feel, goals and functions. If your goal is to have a revenue generating website, then these are 5 strategies you should discuss with your marketing company.
1. Goals and Objectives
Before you start planning your website, make sure you set some goals and objectives. The goals need to be specific, measurable, attainable, realistic and timely. Goals can be about attracting certain customers. Getting a certain amount of inquiries. Generating a certain amount of business and more. Most importantly understand why your website exists.
2.Content Strategy
Your content strategy should reflect what your ideal client is looking for. Many times they are looking for information, news, and answers to their questions. Content strategies should consider the frequently asked questions. Take a look at what is being searched in your industry on google. Also look for current articles and relevant information.
Here are some websites to help with content:
3. Beating the Competition
This is a piece that is very important in understanding where you stand. You need to analyze your biggest competitors. You want to know how your website measures up against theirs and where you rank on Google in each area you operate. Also, understand what your domain authority score compared to those you are trying to outrank.
Here are some good online resources:
- BDC Website Assessment
- Moz Open Site Explorer (Domain Authority Checker)
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4. Analytics
Google Analytics is a free tool that gives you lots of information. It helps you identify who is coming to your site, where they are coming from and what they do when they get to your site. If your analytics are set up properly and monitored, you can identify opportunities to improve the performance of your site through analytics.
5.Marketing Plan
If you have the greatest website in the world and nobody comes to it what does it matter? It’s important to have a marketing plan to attract your ideal clients. First, you must understand who you are trying to attract. Then figure out ways to engage those individuals. Use a variety of initiatives such as:
- Google Adwords
- Social Media
- Email Marketing
- Community Visibility
- And more!
Want a revenue generating website? Contact us to start the conversation.
