Why You Should Be Using Email Marketing
By Intrigue
When you’re a running a business, the number of decisions that you need to make are endless! Deciding where to spend your marketing dollars can be challenging when there are mountains of options out there. Email marketing is a great place to start because it lets you connect with your customers and your community. Here are a few reasons why email is an effective marketing tool.
It Helps Build Your Brand
Email marketing should be customized to your brand. A simple way to do this is by using your logo and other visual elements of your brand within each email. This helps strengthen the presence of your brand.
Email marketing is great for expanding the reach of your brand. If you did a great job with creating your content and someone on your email list loves it, they can easily share it with their friends and family. This gives your brand the potential to reach more people than you have on your list!
It Helps You Stay Top Of Mind
Getting your message out to important customers and prospective customers is extremely important for all businesses. Email marketing is an effective tool that allows your business to engage and build relationships with your audience over time. It works during your busiest season and can be effective for driving traffic to your website or your store during the slower seasons as well.
It’s A Versatile Strategy
Email marketing is applicable to so many different marketing goals and objectives. Like we just mentioned, it’s great for staying top of mind but it also works for growing your business, launching a new product or service, promoting an event, offering a promotion, generating leads and attracting new customers. No matter which industry you are in, customized email campaigns can be an asset to your marketing strategy if you engage your list with relevant content.
It’s Mobile Friendly
These days, more and more people are spending time on their mobile devices. They may be shopping, playing angry birds (but most likely Pokemon Go!), or they may be in their inbox checking emails. Industry research suggests that from 2010 to 2015 the number of emails opened on a mobile device grew by 30%. Today, stats show that 54% of email is now opened on a mobile device. That is a huge number!
There are a number of great email platforms that allow you to create campaigns that are suited for both desktop and mobile users.
It Allows You To Test What Works
Email marketing allows you to test different elements of your email campaigns to find out what works best for your audience. You can test different subject lines, templates and content layouts, or the actual content itself. Most email marketing platforms today provide reporting tools to measure the different elements of your campaign’s performance.
For example, let’s say you own a local shoe boutique and you’ve been testing subject lines for your past three emails. You can look back at the test results to see which have performed better and use this insight for future campaigns.
These 5 benefits just scrape the surface of how email marketing can market your business. If you’d like to learn more our team is always ready to help!
