February 4, 2018

By Intrigue

This article is written for Intrigue clients who have come to us for video production. If you have any questions, or don’t have time to do the things we suggest in this post, we’d love to chat with you about how to accomplish them!

Now that you have a video from Intrigue, what else can you do with it? Here is an article on how you can leverage that awesome piece of content for your business!

1. Use Different Formats

If we have helped you with a company overview video, consider editing it down to a shortened version. An ‘about us’ theme is fantastic and you can maximize it by using some shorter clips.

Online is a fast-paced world and videos under 30 seconds are almost always watched the whole way through. If we have worked with you to produce a 20 second TV spot, consulting with us to add sound is a great way to leverage your video. Adding sound will help to create an immersive experience for your audience.

2. Embed Your Video On Your Website

Videos are a fantastic way to give your website visitors a quick idea of who you are and what you do. To embed your video, it needs to be uploaded to a video platform – we recommend YouTube. YouTube is the most popular video sharing platform and it’s free for you to open an account and upload your videos.

Your video is on already our YouTube channel, you can find it here: youtube.com/intriguemediacanada or search your business name in youtube.com. If your business already has a YouTube channel then you will want to add it there as well. YouTube will give you the code to copy and paste onto your website. Once your video is uploaded, you can click ‘Share’ and ‘Embed’, and voila!

3. Maximize Exposure

You want to make sure that you are actively promoting your video across a variety of platforms. Your personal or company LinkedIn page, Facebook, Twitter, Instagram, and your company blog are all great places to showcase your content. You can also re-post your video on these platforms from time to time, as new users who are accessing your social media accounts for the first time may not have seen it.

Don’t forget to share your video offline as well. Company presentations, employee orientations, email newsletters, and Intrigue’s video advertising network are all excellent channels to use.

Video advertisements are one of the most effective marketing tools. Videos are a great way to make an emotional impact on your clients, and an easy way for them to consume information quickly. It also translates well to mobile, and is easy to view on the go.

Even if you made your video for a specific marketing channel, there is no limit to how you can use and share it.

For help with video production and social media marketing, contact the team at Intrigue.

Intrigue is a Canadian digital marketing company delivering solutions to help businesses get noticed and found. Guided by a commitment to empower leaders to strengthen communities, Intrigue offers website design and development, branding, online advertising, content marketing, graphic design, video production, SEO, and analytics. Take your marketing to the next level and Get Noticed. Get Found.® intrigueme.ca

Leave a Reply

Your email address will not be published. Required fields are marked *