A landing page refers to any page that users will ‘land on’ when they arrive on your website. In the context of digital marketing, a landing page is considered a standalone page created for a specific purpose.
Landing pages are built to present an offer and encourage website visitors to make an immediate decision about this offer.
An effective landing page includes a number of essential elements, including:
A good landing page will amplify the results of your other digital marketing efforts.
Have you ever tried to play basketball without a backboard? Not easy. You have to get your shot just right. Trying to generate conversions on your website without a landing page is similar. A good landing page can dramatically increase your ability to score on your website — and by score, we mean generate leads.
At Intrigue Media, we know that combining online advertising initiatives with a well-crafted landing page gets higher conversion rates and better results for your business.
For example, if your business is running a Google Adwords campaign, our team will recommend a customized landing page to match your campaign strategy. Customized landing pages have significantly improved the performance of our client’s campaigns and helped their businesses maximize their Return on Investment (ROI).
Increase your conversions with a landing page today!
The key to a successful landing page is ensuring the content is consistent and relevant to your business. When planning a new page, the first step in our process is to understand the offer that your business is trying to present. Who are you targeting with this page? What buying situations will prompt people to take action? Why is your offer unique or superior?
Our team will develop content based around your offer, to appeal to both visitors and search engines. It is important for your page to match the criteria of search engine algorithms to be effective, as well as attractive to customers. Once completed, the landing page can be used to boost other marketing efforts.
If you are running a Google Adwords or Facebook Ads campaign, we strongly recommend that you pair it with a Landing Page.