Web Analytics

What are Web Analytics?

Web Analytics is the process of interpreting web data and statistics, with the goal of optimizing the performance of web marketing campaigns. Simply put, it’s how to check that your business continues to Get Noticed, Get Found® on the web.

Web analytics draw from a number of reporting platforms including:

  • Google Analytics
  • Facebook Insights
  • LinkedIn Analytics
  • Twitter Analytics
  • Mailchimp Reporting
  • Search Console
  • Call Tracking
  • Google Adwords

Intrigue Media’s integrated dashboard will report on the success of your campaign. Our team will further analyze this data and create a detailed, easy-to-understand report so you can see the effectiveness of your campaign and make relevant and impacting recommendations going forward.

Why are Web Analytics important?

The key to effective digital marketing is knowing what is working for your business and helping you get the best ROI.

Website analytics provide clarity and help to answer all the questions you’ve been wanting to ask about your campaign:

  • Where is my website traffic coming from?
  • What initiatives are generating the best results for my business?
  • How well is my website converting visitors into leads?

At Intrigue Media, we believe in the importance of transparency, honesty, and open communication. We will work with you and help you make informed decisions using digital marketing and analytics. We will help you build a successful marketing strategy.

Start tracking your digital marketing efforts today!

Rob and the staff at Intrigue Media are awesome and an absolute pleasure to work with! Their combined knowledge and creativity on all aspects of marketing gave me confidence that I was getting the best up-to-date service on the market!

– Jenny Hilborn
Centre Staged

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