The Intrigue Approach to Copywriting for Websites

Your website is your 24/7 storefront.
Your copy is the front door.

Good copy invites your visitors in.
Great copy rolls out the red carpet for your ideal clients, while closing the door to unqualified leads. 

At Intrigue, we’ve developed a 5-step copywriting process that will enable your website to attract, nurture, and convert your target audience like never before.

The Intrigue Way of Writing Copy For Websites

Here are the key steps we take in crafting our clients’ world-class websites:


1. Research

Acquire a deep understanding of your business, your purpose, your target audience, your SEO keywords, and your competitors’ landscape.


2. Strategize

Create a plan based on your goals and your deliverable timelines. Gather assets, testimonials, and campaign elements.


3. Propose

Write an initial draft of your website copy, gather feedback, and work with you to finetune your messaging to best attract your target audience.


4. Kick-off 

Tie the copy and website design into a seamless visual narrative that speaks to your brand, engages your visitors, and encourages the right conversions.


5. Execute

Apply our expertise in SEO to identify the most relevant keywords that will ensure optimal findability and drive more traffic to your site.

The Stages In Your Clients’ Buying Journey

Think of your client as the hero, your business as the mentor, and your website as the story book.
Through our proven process, the Intrigue team will help you convey a compelling story that draws your visitors in and calls them to embark on your journey.

Attract & Engage Stage

Through the use of blogs, images, videos, and charts, you create a visually-appealing, user focused, SEO rich experience that brings in your ideal clients. This stage is vital in enabling your team to spend more quality time with the right leads, and less on the wrong ones.

If your business were a machine, we can think of this stage as the process of oiling the cogs to maximize efficiency.

Marketing is no longer about the stuff that you make, but the stories you tell

– Seth Godin

Nurture & Educate 

The next step in the journey is to clearly spell out your audience’s pain points and your unique solutions to those problems through your About Us, Products/Services or How We Help pages. This stage serves to educate your potential buyers on the benefits of your solution, and informs their decision as to whether or not it is right for them.

Convert & Purchase Stage

Once interest is piqued and trust is established, a compelling offer and a call to action incites them to cross the threshold into doing business with you. This is accomplished through effective product or service pages, ‘get a quote’ pages, or contact pages, and is reinforced through powerful testimonials, videos, and reviews. 

The key here is to differentiate, not to convince. Your visitors want to know what to expect once they’ve purchased through you and get a taste of what’s to come.

Stages in your client’s buying journey

Learn more about how Intrigue can help with your website content

About Intrigue

Since 2006, Intrigue has helped hundreds of businesses like yours Get Noticed. Get Found®. More than anything, we help entrepreneurs free up their time so that they can focus on what they do best: run amazing companies.

Put simply, our vision is to champion a world where entrepreneurs can trust their marketing company to help grow their business. Our purpose is to empower leaders to strengthen communities.