Why You Should Be Using Facebook Advertising For Your Business
By Intrigue
More than 1.65 billion people log in to Facebook every month and more than 1 billion of these people use the platform daily. With statistics like these, utilizing Facebook to market your business is a no-brainer.
Facebook is without a doubt one of the best platforms to build and maintain good quality relationships with your audience. Maintaining this kind of quality interaction through social will allow people to see your business as transparent and trustworthy.
People spend a tremendous amount of time on social media so you’d be crazy not to tap into the sea of future customers that live on platforms like Facebook. Identify what your goals are, choose the best type of campaign and optimize your ads accordingly to realize the benefits of Facebook.
Attract New Fans
Facebook’s user base is highly engaged so getting your business noticed doesn’t have to be difficult. People are constantly liking, commenting, and sharing content they find interesting and relevant so creating valuable content will encourage new fans to tune in to what you have to say.
Using Facebook Ads to encourage people to ‘like’ your page will broaden your audience reach and help your business get noticed by new people. Once someone has liked your page, they’re that much more likely to see your regularly curated content, keeping your brand top of mind.
Create Top Of Mind Brand Awareness
Consistently creating good quality content that is relevant to your desired audience will promote the type of engagement that will foster top of mind brand awareness. Sponsored posts will increase the reach of your content and amplify exposure while making sure that your content is seen by the right people.
Promote Engagement
People don’t like to be sold—especially not on social media. Facebook is the perfect place to provide relevant and interesting information that can spark a conversation between you and your audience. Using Sponsored Posts will help get your awesome content noticed and encourage your audience to engage and interact with what you have to offer.
Generate Quality Leads
Building a strong presence on Facebook and utilizing Facebook Ads can help generate an increase in traffic both to your page and your website. With this new traffic you can use tools like Facebook Remarketing to really zone in on those leads and capture $ales.
Remarketing is essentially the technology that is used to show your ads to people who have already shown an interest in your business by visiting your website or signing up for an email list. Tools like this really make Facebook an incredibly powerful tool for generating quality leads!
With all of its amazing features and easy to manage tools, advertising on Facebook can help your business attract new fans, create top of mind brand awareness, promote engagement and generate quality leads. Through specific targeting options, your content can be seen by the right people and help you take your business to a new level.
If you haven’t already taken advantage of the benefits of Facebook Ads, now is the time to start! Start the conversation now and let us help you amplify your presence on social media!
