What Should I Blog About?

This is a question we get asked often. Some people love the idea of blogging, but when it comes to writing a blog they get overwhelmed and it is often one of those things that gets pushed off (I am even guilty of this, this blog took me way longer to write than I want to admit).

Here are a few ideas to get the juices flowing:

1) Write about that….

If it is your first blog and you’re not sure what to write about, be honest with your audience and write about that. Let them know this is your first attempt and give them an update on what has been going on at your organization. It is a fun place to start and makes it personal and easy to relate to.

2) Lists – “Top 5 Ways to…”

Have you ever read anything from BuzzFeed? It is filled with lists like “23 Pictures Of Pups With Babies To Make You Smile Today” or “14 Life-Changing Ways To Eat French Toast You’ll Wish You Knew Of Sooner“. Now I am not saying it has to be quite as random as these, but the concept of lists does make it easy for both the writer to create and the reader to consume the information. For instance, I wrote a blog on 5 Social Media Myths and it got 1000s of impressions (much more than some of my other non-list blogs).

3) FAQ

Think about the questions you get asked all the time, and turn them into blogs. You might already have an email that you’ve sent to a client or prospect answering this question, so it will not only save you mental energy, but it will also save you time. Additionally, people are often typing their questions into Google so if your blog relates to what they are searching for, you have a better chance of your blog showing up on the first page. Win win win!

4) Stories

Ever since we were young we’ve loved stories; they capture our attention, they are personal, and they make us want to read more. Take this storybook idea with your blogs and share your own stories, your client stories, or even some lessons learned over the years. The main point is to make these personal and genuine and to avoid being salesy 🙂

5) Industry News & Updates

Another amazing piece is that your blogs don’t always have to be your own unique ideas, you can update your audience on industry news or trends. The best part is, you can even link to an article written by someone else (a trusted partner or industry leader) and write a small blog about your take on the article.

Whatever you choose to do, have fun with it, and make it your own! Feel free to share below if you have any other fun ideas for blog topics 🙂

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One Response to “What Should I Blog About?”

  1. I have found it’s a good idea to brainstorm ahead of time and try to follow a schedule. Then when you sit down to write, you have a rough idea of what to say. The topic may morph into something else through the creative process but at least you’re not staring at a blank screen for too long. Great tips, Vanessa!

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