As someone who spent 4 years in University learning the ins and outs of commerce and marketing, they tell you a lot about business, consumer behavior, market research, pricing and so on, but never once did anyone prepare me for a marketplace saturated with “packages”.
Coming from the sales side of Intrigue Media, I spend a good portion of my day interacting with potential and existing clients. With those interactions, I am frequently asked to send a package or information about what we do. This is where things get a little complicated…
So why don’t I want to send a package to people? There are 3 reasons.
1. Prescription without diagnosis is malpractice
If you walked into your doctor’s office and, before you could say a word about your symptoms, they prescribed you a drug based on your demographics, how would you feel about that? Well, from where I am sitting, that is what a marketing package does for you. It puts you into a box, with services to hit your ‘goals’, although these may vary from the goals of the business next to you. Rather than looking at what box you fit in, it could be nice to have the box fit you.
2. Not everyone is starting from scratch
The majority of businesses we work with have been around for 10+ years, which means they already have a website, a Facebook page, a Google My Business page, and so on. If we were to give them a package option that included all of these things, they would be missing out or paying for services they don’t need. Some initiatives are doing well already and don’t need our help. We want to focus on what you need to accomplish and work on the things that are going to help you get there.
3. Because the market changes SO FAST
The online marketing world is innovative and fast-paced. The avenues that we use to consume information, and the avenues marketers use to get information in front of your potential customers, are controlled by organizations like Facebook or Google. One day they can make a change that affects how your Google My Business page will rank against your competitors or how many people will see that post you just made on Facebook.
In addition to these changes, there are many organizations who release research on a regular basis to help marketers keep up on trends. For instance, Insivia told us that 90% of user say that seeing a video about a product is helpful in the decision process. Staying up to date on these trends, and bringing them into future customized marketing initiatives, without the restraints of existing packages, can help us make the best decisions for our clients.
If you want to learn more about how we work with businesses to help them reach their goals through their marketing efforts, let us know! 🙂