In Corporate Culture And Performance, Harvard Business School professors John Kotter and James Heskett show that over a decade-long period, purposeful, value-driven companies outperform their counterparts in stock price by a factor of twelve.
Profit is not the purpose of a business, it’s a result.
As leaders and founders of our organizations, we need to make it very clear why we’re doing what we’re doing. At Intrigue, our purpose is “Empowering leaders to strengthen communities”. It’s why we get out of bed every day. We empower ourselves, our team, and our clients by helping them grow their lives, their businesses, and create stronger places to work and stronger communities to live in.
Activity: Let’s identify the purpose of your business (10 Minutes)
Take out a pen and paper, or open up a word document and answer the questions below:
1. What does your company do?
(No wordsmithing, no abstract descriptions, just the bare bones. What do you sell?)
2. How do you do it differently than your competition?
(Keep it simple.)
3. Why do you do it that way?
4. Why is that important to you?
The final answer will give you some insight into your purpose and provide you with a platform for your marketing message for attracting Awesome Clients (A-Clients) and Awesome Team Members (A-Teams).
Here’s a quick video explaining this a little further:
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