February 17, 2020

By Robert Murray

Simon Sinek’s Start with Why is a great Ted Talk and business book, and his concept is now proving itself in the financial performance of companies around the world.

In Corporate Culture And Performance, Harvard Business School professors John Kotter and James Heskett show that over a decade-long period, purposeful, value-driven companies outperform their counterparts in stock price by a factor of twelve.

Profit is not the purpose of a business, it’s a result.

As leaders and founders of our organizations, we need to make it very clear why we’re doing what we’re doing. At Intrigue, our purpose is “Empowering leaders to strengthen communities”. It’s why we get out of bed every day. We empower ourselves, our team, and our clients by helping them grow their lives, their businesses, and create stronger places to work and stronger communities to live in.

Activity: Let’s identify the purpose of your business (10 Minutes)

Take out a pen and paper, or open up a word document and answer the questions below:

1. What does your company do?

(No wordsmithing, no abstract descriptions, just the bare bones. What do you sell?)

2. How do you do it differently than your competition?

(Keep it simple.)

3. Why do you do it that way?

4. Why is that important to you?

The final answer will give you some insight into your purpose and provide you with a platform for your marketing message for attracting Awesome Clients (A-Clients) and Awesome Team Members (A-Teams).

Here’s a quick video explaining this a little further:

 

 

 

 

 

 

 

 

 

WANT TO LEARN MORE? – DOWNLOAD THE ENTIRE eBOOK NOW!

Rob is an action junkie at Intrigue. When he isn’t meeting with clients to create marketing campaigns to grow their business, he is meeting with Chuck Norris to find out how he became the king of action. Rob is part of the Young Professionals Network of Guelph and the Master Planning Steering Committee for the Guelph General Hospital. When Rob isn’t working, he works on finding new ways to catapult himself through the air.

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