Typically, humans don’t handle it well when you tell them what to do. Saying, ‘You know what you should do?’ or ‘You should…’ usually doesn’t work out. Except on websites!
Users visiting your website need to be told what to do, where to go next, and what to look at.
Here are a few examples of websites we’ve developed for our clients that illustrate the point:
You will notice that in both of these examples there is one clear call to action. For Sutcliffe Kitchens, it is ‘Book a Consultation’, and for Sinclair Homes, it is ‘Register Today’.
Three things to remember with Calls to Action:
1. Keep it simple
Try to use only one Call to Action per page to reduce the number of choices that a user has to make.
2. Use colour contrast
Make sure your Call to Action pops off the page, by using a colour that contrasts with your typical brand colours.
3. Use a button
People are used to clicking buttons on desktop and pushing/tapping buttons on mobile. Try to match their worldview
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