Digital Marketing Case Study: Kerr & Kerr Landscaping

Vanessa McQuade

We have worked with Dave from Kerr & Kerr Landscaping for over five years and have had the pleasure of helping their business grow from season to season.

When we first started working with Dave, he was mostly relying on word of mouth (a key element to any successful business), a few traditional marketing pieces (like print and coupon clippers), and a website that wasn’t generating much business.

Kerr & Kerr Landscaping is a family run business that had hit a plateau and, when Dave first approached us, he was looking for ways to take the business to the next level.

Dave is a nice, traditional, old school guy — so to say he has been skeptical about some of our digital recommendations would be an understatement — but we have built a great relationship over the years and he trusts us because our “crazy ideas” have paid off.

Here are a few wins that Kerr & Kerr has experienced by working with Intrigue:

Rebranded Website & Logo:

Kerr & Kerr Logo- Intrigue

Kerr & Kerr Landscaping are a leader and we wanted to ensure that their brand and website reflect their authority and expertise in the industry.

We started by taking a look at the old site design and logo to establish the clients’ wish list. The goal was to update the look and maintain brand recognition.

For the website, they wanted to add more visuals and focus on their great client testimonials. They were looking to update and modernize their logo while still keeping their iconic Kerr & Kerr tree.

During our initial meeting, we discussed the layout of the new website and what would be emphasized on the homepage. This would include a significantly larger selection of images to showcase their projects.

The Results of the Redesign

The new Kerr & Kerr website expanded from a confined space on the webpage to a full-width site style, focusing on imagery and client stories. We also incorporated adjustments that were specifically requested by the client. This included:

  • A larger logo in the navigation.
  • More emphasis on the company slogan: Quality is our promise.
  • Providing the words, Landscape Consultation, a prominent position on the navigation.

The new branding carried over the green from the original, as well as the silhouette of the tree. Other adjustments included:

  • Removing the yellow stroke around the logo design.
  • Creating two versions of the logo layout so that it can be used in different ways when appropriate.
  • Reducing the amount of text in the logo — specifically removing “& Property Maintenance Inc”.

In the end, we achieved the goal of developing a more modern brand style that aligned with the old look so as to maintain brand consistency.

Increased Leads:

Kerr & Kerr Leads- Intrigue

Our design and development of a new website and changes we had made to his digital marketing resulted in significant traffic and leads.

In fact, we saw a 40% increase in traffic year-over-year.

This year (data from February 1st to September 31st) shows that Kerr & Kerr:

  • Attracted more than 7000 visits to their website
  • Generated nearly 200 contact form inquiries (which doesn’t even include the phone calls that were generated)

Business was booming and, after checking with Dave to see how things were going, he reported, “I can barely sleep at night I’m so busy! We are booking up way farther in advance then we have before.”

Facebook Leads & Bookings:

Kerr & Kerr Facebook Leads- Intrigue

Over this same time frame, we were able to increase traffic to the new website by over 85% compared to last year, and generate 75% more leads via the contact form.

Dave was so wowed by the power of social media advertising, he said, “I hate to say it, but you were right about recommending Facebook. We had someone come to us who said they didn’t know about us before but came to us because they saw so many of our Facebook ads showcasing our beautiful work.”

Not only did this lead come through Facebook, which was music to our ears, but the project was worth over $150,000!

Created Blog Content to Drive Traffic to Website:

Kerr & Kerr Blogs Driving Traffic- Intrigue

The power of blog writing is amazing. We wrote blog posts for Kerr & Kerr Landscaping, and here is an example of what blogs can do. The blog post 10 Questions To Ask When Hiring A Landscaper got:

  • Over 850 views
  • 776 visits to their website (the majority of which were organic)

This means that, the blog we wrote helped over 700 people find Kerr & Kerr’s website. When these people typed a Google search with a question about hiring a landscaper, Kerr & Kerr showed up in their search results. Google loves locally relevant blogs and this was proof of the power of having strategic blog content on your website.

The combination of a new website, new brand, integrated advertising, and original blog writing combined to create a very successful campaign for Kerr & Kerr.

Side note: Kerr & Kerr Landscaping got so busy that Dave needed our help to hire an Office Manager to help take some work off his plate, so he is very excited about this new development!

If you’re reading this and you need a landscape project done, don’t hesitate to contact Dave.

If you’re reading this and you need marketing help, like Dave did, give us a call to start the conversation.

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