We know it can sometimes feel challenging to get more referrals and repeat clients for your landscaping business. Watch these 3 tips from Mark on how to increase your referrals and repeat clients, and take your landscaping business to new heights!
1. Maintenance Packages
It’s a well-established truth that it’s infinitely easier to get more business out of an existing client — someone who knows and understands the value of your work — than to drum up new business from a stranger. If someone has used your landscaping services once, chances are they’ll need it again in the future. Get that defined next step in motion by getting them on a regular maintenance package as soon as the job is complete and the client is happy.
2. Email, Email, Email
Be sure to always get your clients’ email addresses. This enables you to continue your relationship with them via a regular newsletter or an automated email sequence. By continuing to offer value with relevant news, articles and landscaping tips, you’ll come to mind whenever they — or friends, family, or acquaintances — need landscaping help.
3. Social Media
You can engage your existing clients and reach new audiences through your social media platforms. You can publish new projects you’re working on, team member highlights, client testimonials, and helpful how-to videos. By leveraging hashtags, partnerships, and the odd boosted post, you’ll attract new audiences looking for your content.