5 Steps to Calculating Your Marketing ROI — Video and Infographic
By Intrigue
If you’re shopping around for a marketing company to help grow your business, there are a few key questions you’ll want to ask upfront. Check out our 9 essential questions to address right off the bat — some of which you can answer by doing a little research and others you’ll want to ask directly.
When it comes down to the #1 priority, however, there is one metric that matters most. That metric is your return on investment. When investing in marketing — whether to increase brand awareness or generate new leads — you want the results to have a positive impact on your bottom line.
Watch the video above to learn more about how to calculate your marketing ROI and check out the 5-step process outlined below.
If ROI isn’t being mentioned in your conversations with a potential marketing partner, that’s a huge red flag. Return on investment needs to be the #1 priority and driver of your decision.
If you’re currently working with a marketing partner, download our free marketing company checklist to make sure you’re getting the best return on your investment.
Questions about calculating the return on investment of your marketing campaign? Contact the team at Intrigue today — we’d be happy to help.
