April 27, 2017

By Intrigue

At Intrigue, we believe in empowering leaders & strengthening communities — that’s why we have decided to spotlight a ‘Local Leader’ each month!

Our Local Leaders are individuals who have shown professional leadership, but also leadership within the community. We are proud to live and work in communities with many amazing people who exemplify these qualities!

This month’s ‘Local Leader’ is Lynda Murray. Lynda is the owner of Sweet Kyla, a premium designer and creator of quality Canadian-made baby bedding, based in Guelph, ON. Lynda’s energy is contagious. She is business savvy, always lights up a room and can often be found out in the Guelph community.

Watch the ‘IM in a Car’ segment below to see Lynda being interviewed by Intrigue co-founder Rob Murray about her background in marketing, her time at Intrigue, and the experience of buying her own business!

About Lynda Murray

Lynda’s background includes working agency and product side in marketing. She later joined Intrigue for a short period of time before she decided to ‘jump off a cliff’ and start her own business!

Through her experience, Lynda tells us that we all think we have a path and that it’s clear, but it’s never what you expect it to be. Working in the agency/product side of marketing, she thought it was what she was going to do for the rest of her life.

When she joined Intrigue, she saw it as a great opportunity to re-engage in the online and digital world of marketing. Shortly after she decided to buy her own business with a partner despite the fact that it scared her!

Lynda is now co-owner of Sweet Kyla, a premium designer and creator of baby bedding, based in Guelph, ON where their products are locally made.

As a business owner Lynda says everyday there is something that scares you. She never imagined she would own a business but tells us that you have to be open to opportunities and truly believe in yourself. When opportunities present themselves, when they make sense and you have the ability to pursue them — go for it!

She’s learnt more in the last year than she has in her entire career, and believes there is nothing like owning a business and growing it from the ground up,

She shares a number of great lessons and advice to anyone starting as an entrepreneur or a few years into the business:

  • Surround yourself with talented people because you can not do it all yourself!
  • As the owner and operator, when you have a great it can sometimes take you off course. When these ideas come, park them, re-evaluate them in a few days, then decide whether they align with the strategies and core values of the business.
  • Throw a Dart a Day — do one thing everyday that will move the business forward!

Aside from being a successful business owner, Lynda is a mom of 3 beautiful girls, has served countless hours as a member of The Foundation of Guelph General Hospital, and now is in her second year as Board Chair.

Based on her experience, her outlook on life, her contagious energy, and involvement in the community, Lynda is definitely someone we see as a perfect example of leadership in the community and a great leader to look up too!

Intrigue is a Canadian digital marketing company delivering solutions to help businesses get noticed and found. Guided by a commitment to empower leaders to strengthen communities, Intrigue offers website design and development, branding, online advertising, content marketing, graphic design, video production, SEO, and analytics. Take your marketing to the next level and Get Noticed. Get Found.® intrigueme.ca

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