By Vanessa McQuade
The Montessori School of Wellington has been a part of the Guelph community since 1996. With “nurture the natural curiosity of your child” as their slogan, they focus less on traditional teaching methods and strive to develop the instinctive interests of their students. As the only Montessori school in Guelph that has earned the CCMA (Canadian Council of Montessori Administrators) accreditation, there is no doubt that this institution is providing a high quality education to its students.
When we first met with the Montessori School of Wellington several years ago, they were on a mission to fill their classrooms and increase enrollment. After discussing their marketing goals, we decided as a team that we needed to introduce the benefits of this style of learning to their audience.
In addition to creating a custom website, Intrigue worked to give the Montessori more visibility within the community through digital advertising. We made them short video advertisements, which continue to be shown on strategically placed televisions throughout the region.
We also created a longer promo video that is featured on the homepage of their website.
They currently have the highest enrollment they have ever had.
There is even a waiting list for their Montessori classes!