October 13, 2014

By Vanessa McQuade

The Montessori School of Wellington has been a part of the Guelph community since 1996. With “nurture the natural curiosity of your child” as their slogan, they focus less on traditional teaching methods and strive to develop the instinctive interests of their students. As the only Montessori school in Guelph that has earned the CCMA (Canadian Council of Montessori Administrators) accreditation, there is no doubt that this institution is providing a high quality education to its students.  

When we first met with the Montessori School of Wellington several years ago, they were on a mission to fill their classrooms and increase enrollment.  After discussing their marketing goals, we decided as a team that we needed to introduce the benefits of this style of learning to their audience.

Montessori School of Wellington in Guelph
Montessori School of Wellington in Guelph

In addition to creating a custom website, Intrigue worked to give the Montessori  more visibility within the community through digital advertising. We made them short video advertisements, which continue to be shown on strategically placed televisions throughout the region.


We also created a longer promo video that is featured on the homepage of their website.

They currently have the highest enrollment they have ever had.

There is even a waiting list for their Montessori classes!


Vanessa works with local business owners to develop strategic marketing efforts that help them achieve their goals! Outside of work she is on the Board of the United Way, she helps connect young professionals through her efforts as a YPN committee member, and she enjoys spending time with friends and family, travelling, and the odd Martini.

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