The Power of Video for Your Business

Video is popping up more and more in our daily lives, especially online and in our communities. We utilize video to be able to capture a story and communicate messages. Whether we like it or not, our culture is turning into one that is time starved, and the more efficient something is, the better it is perceived to be. Video can be a great tool for getting a message through to our busy and time-starved consumers. 

Some common reasons for people to utilize a video would be outlining the functionality of a product or service that may otherwise be unclear to the consumer, showcasing the culture and WHY behind a business, or setting the mood for what the brand is meant to represent.

Functionality

Highlighting what your company is all about is important to introduce yourself to a potential client or customer. Videos can be highly functional to get a message across while gaining interest, of the possible consumer. If a picture is worth a thousand words, then a video must be even more. Dr. James McQuivey estimates 1 minute of video is actually equal to 1.8 million words!

Showcasing Culture

For some industries, it is tough to stand out from the crowd without showcasing their incredible team and cultural values and that is why we suggest they do just that. A great example of this is The Ostic Group and their involvement within the community. They are involved in so many things, which is great to see for potential clients and that is why their video on company culture is so important.

Setting a Tone

Every brand has its own personality and sets a tone with consumers that is different from every other brand. It is pretty hard for something in print to showcase what a company’s personality is like. With The Ostic Group they’re all about community and helping those in their community with the right insurance for them. They love to have fun while they’re at it, and seeing their video ad on insurance makes that really clear.

So who’s watching these videos?

With all these reasons t create a video, we better make sure people are watching them. Well it’s reported,

• 60% of visitors will watch a video when they get to a website before reading any text (Diode Digital)
• The average user spends 16 minutes and 49 seconds each month watching online video ads (CornScore)
• A whopping 90% of users say that product videos are helpful in the decision process (HubSpot)

Are you still wondering if video is right for your business? Reach out to Intrigue today and find out if it is :).

As a Marketing graduate from the University of Guelph, Zoey is an Intrigue team member who was thrilled to find an organization she aligned well with out of university. Zoey is a marketer who loves helping businesses get noticed and found by their ideal clients. In the community, she is on the Board of Directors for the Young Professionals Network of Guelph and is on the fundraising committee for the Big Brother’s Big Sister’s of Guelph Wellington and Lakeside HOPE House Annual JOY Home Tour. In her spare time, she enjoys getting fit, being around dogs, the occasional shopping spree, and spending quality time with her friends and family.