July 5, 2016

By Intrigue

Working with small business owners, our team often gets asked the following kinds of questions about LinkedIn:

  • Should I be focusing on LinkedIn?
  • What is the best way to use LinkedIn to market my business?
  • How can I improve my digital marketing strategy using LinkedIn?

The goal of this blog post is to teach you the basics of how to do social media marketing on LinkedIn. Figuring out how to market on social media sites can be tricky and LinkedIn is particularly challenging for beginners.

Yet with 350 million members, LinkedIn is the 3rd largest social media platform (behind Facebook and Twitter) and the MOST important for B2B marketers.

By the end of this blog post, you should have a solid idea of how to start creating a social media marketing strategy for LinkedIn. So let’s get started!

Why use LinkedIn for social media marketing?

The Sophisticated Marketer's Guide to LinkedIn eBook offers social media marketing tipsBy now, LinkedIn has successfully established itself as the King of B2B social media marketing. According to LinkedIn’s own marketing bible, The Sophisticated Marketer’s Guide to LinkedIn, 94% of B2B marketers use LinkedIn and 80% of B2B social leads come through LinkedIn. It’s a clear verdict—if you are marketing to other businesses then you should be using LinkedIn!

Historically, Linked has been perceived as a tool for job-hunting. But it’s growing quickly into a multi-purpose professional network as more people become social media savvy. It’s estimated that an average of 2 new people joins LinkedIn every second!

How does LinkedIn work?

LinkedIn marketing solutions offer products that impact every stage of your funnel and get resultsLinkedIn allows you to connect with people in a number of different ways:

  • Connect with new and existing professional contacts using your LinkedIn profile
  • Share content and establish thought leadership using the LinkedIn Pulse publishing platform
  • Attract a following for your company using LinkedIn Company Pages
  • Showcase a specific service or product that your company offers using LinkedIn Showcase Pages

There are also additional ways of maximizing LinkedIn for sales and social media marketing, using LinkedIn’s paid advertising features:

  • Prospect with the advanced search tools using LinkedIn premium account options
  • Contact prospects directly using InMail Credits from your premium account
  • Reach targeted audiences with your content using Sponsored Updates for your Company Page or Showcase Page
  • Increase brand awareness using Display Ads for your Company Page

If you are interested in developing a LinkedIn marketing strategy using these tools, contact us to connect with a LinkedIn specialist in Ontario.

Where does LinkedIn fit into my digital marketing strategy?

Two men shake hands to conclude a successful deal completed using linkedin marketing in OntarioLinkedIn is a space for reaching and nurturing relationships with professionals who are interested in doing business with you. If we think of the marketing funnel, LinkedIn occupies a space at the top—where it is the first point of contact with a potential lead or prospect.

LinkedIn can be used on its own. Thanks to its versatility, it can function as a standalone content and blogging platform. For example, if you want to implement an individual marketing strategy that is different from your corporate strategy.

However, LinkedIn works best when paired with a website. Content posted on LinkedIn can re-direct potential leads back to your site, where there is an opportunity to make a conversion. It can also be used in tandem with other social media platforms.

To learn more about social media marketing on LinkedIn, contact the team at Intrigue today!

Intrigue is a Canadian digital marketing company delivering solutions to help businesses get noticed and found. Guided by a commitment to empower leaders to strengthen communities, Intrigue offers website design and development, branding, online advertising, content marketing, graphic design, video production, SEO, and analytics. Take your marketing to the next level and Get Noticed. Get Found.® intrigueme.ca

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