Tag Archives: advertising

Snugglers Furniture Waterloo

Snugglers Furniture Success Story

Snugglers Furniture specializes in creating high-quality furniture. They offer a service that goes above and beyond what you would find at a typical big box store. The keen and friendly staff work to cater to your specific taste, style, and budget. When Gary met with Paul, he explained his goal of magnifying the Snugglers brand […]

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Carousel Clothing Success Story

Carousel Clothing takes pride in being the area’s finest consignment store. They offer new and used clothing for active business women at an affordable price.  To keep the collection fresh, they invite shoppers to donate upscale clothing at the beginning of each season. When we met with Janet from Carousel Clothing, her primary goal was […]

Franchise Arrows

Home-based franchises: The future of franchising? (Part II)

In the first of this two-part post, Mike defined franchising and began to discuss the benefits of home-based franchising in particular. Let’s pick up where he left off and discuss some of the other advantages of home-based franchising. (more…)

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The Future of Marketing: Digital-out-of-Home (DooH)

Television commercials, along side traditional mediums such as print and radio, once played a dominating role in the world of advertising. Today, however, in lieu of digital technologies such as cell phones, laptops, and tablets, marketers must adapt how they interact with potential consumers. This brief article discusses Digital-out-of-Home (DooH) marketing and how it is […]

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It All Begins With A Pin

“Pinterest is a place to discover ideas for all your projects and interests, hand-picked by people like you.” I don’t know about you, but I can think of countless instances where I find myself having spent hours online, starting out by looking for one thing and ending up on something completely different. More often than […]

Marketing with Emotion

Getting Emotional with Marketing

Now I don’t mean crying or sulking, or getting angry. What I am talking about is the idea behind why your customers or clients are buying from you. Every purchase has some level of emotional trigger behind it. I know, I know what emotion is behind the idea of purchasing a pen right? I mean, […]