September 21, 2017

By Intrigue

Taste of Guelph is a fundraiser for St. Joseph’s Health Centre and is known as ‘Guelph’s Premier Garden Party’. The 20th annual event took place this past Sunday afternoon, under a luxuriously warm sun. The event includes restaurants, caterers, brewers, and vintners from the region which donate appetizers and beverages to showcase their specialties to the guests. Guests mingle throughout the event enjoying delicious food and drink, live music, and bidding on a stunning selection of auction prizes.

How Intrigue Helped Taste of Guelph

Taste of Guelph relies on guest attendance. The more attendees, the more funds raised in support of St. Joseph’s Health Centre — and that’s where Intrigue helped.

Intrigue is a long-time community sponsor of Taste of Guelph and we were proud to support this important event with a digital and print campaign.

This year our services included:

  • Graphic design for print and web
  • Email marketing
  • Facebook posting and ads
  • Blog writing

The campaign was strategically crafted and highly integrated. We ensured that email newsletters were supported by blogs, posters were supported by social media, and Facebook ads supported the website. The end goal was to convert viewers to ticket purchasers.

The email marketing, blogs, and Facebook ads made a huge impact. Total Facebook ad reach from July to the September increased by almost 60% year-over-year. Average engagement increased by 47%, and the amount of new likes increased by 18%.

Goal Surpassed!

Goal Surpassed- Intrigue

For the first time ever in its 20-year history, Taste of Guelph sold out!

Intrigue strategically added an incentive to our Facebook posts and pre-event email newsletter, and by Friday, tickets were completely sold out.

All in all, Taste of Guelph raised $125,000 for St. Joseph’s Health Centre — the highest amount ever raised, surpassing last year’s amount and this year’s goal significantly.

The outcome from this year’s Taste of Guelph event is a clear indication of how an integrated, community approach to marketing can produce real, tangible results.

We can’t wait for next year!

Visit Intrigue’s services page to learn how we can help your business.

Intrigue is a Canadian digital marketing company delivering solutions to help businesses get noticed and found. Guided by a commitment to empower leaders to strengthen communities, Intrigue offers website design and development, branding, online advertising, content marketing, graphic design, video production, SEO, and analytics. Take your marketing to the next level and Get Noticed. Get Found.® intrigueme.ca

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