August 17, 2017

By Mike Bernier

Intrigue’s website development team helps clients grow their business. Here is a client spotlight we are proud to share.

MANTECH manufactures water analysis systems for industrial, laboratory, and utility use. Their products provide clean, safe water, and help protect the environment. With such innovative product offerings, MANTECH was surprised that they were not receiving the leads they had anticipated, especially after building a new website 12 months earlier. Then, Intrigue stepped in to help.

After evaluating the various aspects of their marketing initiatives, the Intrigue team proposed a rebrand of the company, and an overhaul of their existing website. Other initiatives involved in the marketing plan were email marketing, and SEO.

MANTECH Branding Guide- Intrigue

 

The rebranding, designed by our amazing in-house designers, features a dynamic swirling symbol, representing both water in motion and the earth. You can see the new website here.

This unique design allows MANTECH to communicate their ability to offer green solutions and sustainable innovations regarding water analysis products. The green and blue colours are slightly softened, giving the brand a professional, polished feel.

 

MANTECH- Booth Design- Intrigue

 

 

Intrigue also designed their tradeshow booth to represent their new, unified brand.

 

 

 

The new MANTECH website, developed by our amazing in-house web developers, is clean, easy to read, and fully mobile responsive.

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The site features an organized abstract list, an easily searchable tool to locate a MANTECH distributor, and functional toggles throughout the site to easily view and hide information. Images are clear and crisp, allowing the user to focus on the details and research available about MANTECH products.

The SEO and content of the website was created to ensure that MANTECH could be located and searched for easily with search engines. Intrigue’s creation of regular email newsletters has helped to create more website traffic as subscribers are driven to the website from the emails. The new website currently boasts a bounce rate 24.88%, which is significantly better than its industry benchmark. The result for MANTECH was over 100% increase in lead generation within 90 days of the new website going live!

Contact Intrigue and get our experts working on a new website to grow your business.

Mike is a Web Developer at Intrigue. You’ll find him managing web projects, building WordPress sites, developing eCommerce Platforms, and implementing CRO and SEO on client sites. Mike enjoys spending his free time being way too competitive at old school video games, playing beer league hockey, and taking long walks on the beach.

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