Branding & Design Services
What makes a great brand?
At Intrigue, we begin our branding process by learning about your business, your purpose, your vision, and your values.
Logos, taglines, colours, tone, imagery all contribute to form the “big picture” of your company’s brand. A great brand will align with the purpose of your organization and naturally attract people who share your belief and attitudes — your A-Clients.
A brand does not become great overnight. Most people assume that branding is a diving contest — who makes the biggest splash? But it’s actually a swimming contest — who can keep their head above water for the longest time. The question you should be asking is whether your brand has longevity.
The value of a branding guide
Your business’ branding guide is a reference document for the style of your company’s brand. This keeps a professional and consistent public image for your company.
Branding guides typically include examples of acceptable logos, recommended typefaces, and official colours. Branding guides will specify what your brand should look like in different media, such as print vs. web marketing materials. Brand guides may also describe the grammar, tone, and word usage for your brand.
Intrigue can create a customized branding guide for your business.
Engage on a Deeper Level
Video is the best digital medium for driving audience engagement, it is responsible for the majority of consumer internet traffic, and it leads to better conversions than any other online medium.
Cisco projects that internet traffic from videos will make up 80% of all internet traffic by 2019. Four times as many consumers would prefer to watch a video about a product than to read about it.
Video production can humanize the storytelling process, effectively conveying your organization’s purpose to a wide audience. Videos can also help to raise your authority and can position you as experts and leaders in your community. That’s the power of video.
Video production allows you to speak directly to your business’ A-Clients. Our team will collaborate with you to shape the message and creative direction of your video.
At Intrigue, we create designs that will embody and reflect the purpose of your organization. We will always listen first, which creates informed designs for your company or brand.
Our talented designers will work with you to create high-quality materials for print or web. Whether it is a design for an online advertisement, brochures, new businesses, or a product catalogue, every project is customized to fit the needs of your business and your clients.