May 8, 2018

By Zoey Taylor

The Situation

Peter McSherry Law Office has a core focus on employment law and helps employees and employers with difficult situations.

Intrigue was focusing on providing email marketing for the law office and wanted to enhance their reach and grow their audience. We knew that the best way for Peter’s firm to get attention was to build a marketing campaign that aligned Google AdWords, Facebook Ads, and Email Marketing.

Capturing People At The Right Time

Organic Google Adwords Search Results with McSherry Law at the top

Timing is key for many businesses, and is especially important for Peter McSherry Law as many of their clients comes to them because of unplanned situations.

When people use their phones or computers to Google search for a lawyer in their geographic area, it is vital that Peter’s firm shows up. These micro-moments, or moments when someone uses a device to seek knowledge or take action, are critical to getting your business found.

A specially-crafted AdWords campaign has helped Peter get found by the right people at the right time.

Get Found Where People Are Spending Time

It’s no secret that Facebook has a big following. The latest numbers show that they have 2.2 billion monthly users.

People turn to Facebook for everything — from catching up with friends and family, to asking for recommendations in their hometown, to showcasing their travel photos.

Ensuring that your business has a presence on Facebook will allow you to highlight your involvement in the community, and get your brand in front of a large audience.

At Intrigue, we help Peter McSherry Law get found on Facebook by running an advertising strategy and a community posting strategy.

The advertisement strategy helps to build awareness of the services offered by the law firm, while also touching on commonly searched for legal issues. These ads offer a clear call to action which directs people to schedule a consultation.

Facebook Ad for McSherry Law in Guelph

Our Facebook community posting strategy acts as a showcase for all of the good work that Peter McSherry’s Law Office is doing in the community. Community posts, like the example below, help to drive engagement and boost brand reputation.

Facebook Community Ad for McSherry Law

Stay Top-of-Mind

Email marketing can be used for almost every type of business. Whether you’re communicating to consumers or to other businesses who are your clients, there is a strategy to help your business stay top-of-mind.

Peter’s emails currently get sent to a large audience which includes former clients, legal colleagues, and potential future clients. The emails help to enhance brand awareness and are a great referral source.

The Results

  • Their current campaign averages 36.7 leads from AdWords each month.
    • All of these leads come from online visitors filling in a detailed online form in order to schedule a paid consultation.
  • On average their Facebook ads are generating approximately 700 website visitors per month.
  • Emails are currently being sent to over 700 inboxes every month and the email open rate is 10% above industry average.

If your looking for effective ways to getting your business the attention it deserves, contact the experts at Intrigue. We’d be happy to help you increase your audience and boost your leads.

As a Marketing graduate from the University of Guelph, Zoey is an Intrigue team member who was thrilled to find an organization she aligned well with out of university. Zoey is a marketer who loves helping businesses get noticed and found by their ideal clients. In the community, she is on the Board of Directors for the Young Professionals Network of Guelph and is on the fundraising committee for the Big Brother’s Big Sister’s of Guelph Wellington and Lakeside HOPE House Annual JOY Home Tour. In her spare time, she enjoys getting fit, being around dogs, the occasional shopping spree, and spending quality time with her friends and family.

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