How to Grow Your Website Lead Generation

As a business owner, you want to engage your current clients and attract new ones. Your website needs to be on the same page.

Your website is a critical tool for increasing your revenue and improving your bottom line. If your website is not getting you leads — or getting the wrong leads — then it’s not working and needs to be fixed.

Do you want to significantly boost lead generation on your website?1. Create an authentic design to get noticedAn authentic design, showcasing what you offer and how it brings value, will connect with your A-Clients.

The online marketplace is noisy. Your brand should be unique to you — not confused with a competitor. Ask yourself a question: if you covered your logo, could it be someone else’s website?

It’s important to have a design that stands out from the crowd. 2. Showcase great content to attract visitorsThe best way to attract visitors to your website (and keep them coming back) is quality content. Here are some ideas for creating quality content:

• Answer your customers’ commonly asked questions
• Create how-to guide relevant to your industry
• Showcase any completed projects

Content that creates value for your customers will keep them engaged, and original content will improve your organic ranking on Google.

This will help you build a site that moves the visitor from ‘just browsing’ to buying.3. Add strategic CTAs (Calls to Action) to convert

CTAs or Calls to Action help you convert website visitors into leads and customers.

Give them an opportunity to stay engaged. People won’t take action unless you ask them. Let your visitors know where to go & what to do:

• Ask them to subscribe to your email newsletter
• Invite them to check out a resource available on your website
• Ask them to contact you or book an appointment

Make sure you are able to track their actions and collect their email address.

Implementing these three key tactics will have an immediate impact on your website lead generation.

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Intrigue is a Canadian digital marketing company delivering solutions to help businesses get noticed and found. Guided by a commitment to empower leaders to strengthen communities, Intrigue offers website design and development, branding, online advertising, content marketing, graphic design, video production, SEO, and analytics. Take your marketing to the next level and Get Noticed. Get Found.® intrigueme.ca