Marketing Blog
May 22, 2023
Like many entrepreneurs, you may have debated between hiring an employee and working with a marketing partner. If you’ve opted for the latter, then you may be wondering where to start and how to go about your search. The first step [...]
May 17, 2023
As a business owner, it's natural to want to attract as many customers as possible. However, the truth is that targeting a broader audience can be counterproductive, as it often leads to competing on price. Instead, by finding your niche [...]
April 08, 2023
If you’re in the landscaping and lawn care industry, you know how challenging it is to find people to hire these days. There’s a tendency to think that “no one wants to work” or that “the younger generation is entitled”, [...]
March 21, 2023
As a marketing company, we understand the importance of creating high-quality and engaging…I’m going to stop ChatGPT there, an intro doesn’t get more generic than that. There’s no question that content marketing is a powerful tool for building brand awareness, [...]
January 18, 2023
As a landscape contractor or entrepreneur, getting paid for the time and effort you put into providing quotes for potential projects is critical to the success and sustainability of your business. However, it can be difficult to determine the best [...]
January 13, 2023
Negotiating pricing with software companies can be a daunting task, especially if you're not sure where to start. However, by following a few simple tips and techniques, you can get a better deal and save your company money. Here are [...]
August 22, 2022
Challenge in-lite is an online company that develops, manufactures, and sells leading LED outdoor lighting across North America. When we met the owners at Landscape Ontario in 2020, they were experiencing a number of challenges, namely: They worked with several [...]
July 06, 2022
A major competitive advantage that businesses are always looking to develop is their inventory of data: the information about their consumers, their competitors, and even themselves. You’ve heard of big data and the companies that are paying loads of money [...]