Marketing Blog

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7 Tips To Negotiating Software Pricing

Negotiating pricing with software companies can be a daunting task, especially if you're not sure where to start. However, by following a few simple tips and techniques, you can get a better deal and save your company money. Here are [...]
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How One Company Decreased Their Cost-Per-Lead by 350% and Doubled Their Revenue in 2 Years

Challenge in-lite is an online company that develops, manufactures, and sells leading LED outdoor lighting across North America. When we met the owners at Landscape Ontario in 2020, they were experiencing a number of challenges, namely: They worked with several [...]

How To Use Data To Your Advantage As A Small Business Owner

A major competitive advantage that businesses are always looking to develop is their inventory of data: the information about their consumers, their competitors, and even themselves. You’ve heard of big data and the companies that are paying loads of money [...]

Top 12 Easy Tips to Market Your Landscaping Business Offline

As a landscaping professional, marketing your business is essential to experiencing steady growth. In addition to digital strategies, there are a number of simple and cost-effective ways you can generate new business offline. In this blog, we cover 12 tips [...]
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7 Best Digital Marketing Ideas to Grow Your Landscaping Business

Many landscapers who experienced a spike in demand over the last two years are now noticing a dip in the number of inquiries they’re receiving. There are a number of possible reasons — from travel opening back up to tighter [...]
Business owner who tripled her profit

The Simple Strategy That Helped One Business Owner Improve Her Leads & Bottom Line

This is a story about one of our clients. Let’s call her Judy. Judy ran a landscaping company and came to us before the pandemic looking to generate more business. We got her to a point where she was getting [...]

Top 9 Marketing Tips to Grow Your Contracting Business

You may be the best contractor in your area, but if your target audience doesn’t know about you or can’t find you online, you’ll be losing business to your competitors. Luckily, by applying the following contractor marketing tips, you’ll stand [...]

What Is The Google Advertiser Verification Program?

Earlier this year, Google announced their plan to increase transparency by implementing additional verification requirements to those who advertise on Google’s Ad network. The requirements are slowly rolling out to all Google advertisers. In the past, Google has made efforts [...]