Marketing on Purpose
October 20, 2017
By Robert Murray
Rob Murray, co-founder of Intrigue, explains the importance of finding your purpose as a business.
Once you determine your purpose, you will be in a solid position to infuse your purpose into everything you do.
Finding your purpose will help you align your sales, your team, and your fulfillment with your customers. When you find this alignment, and you make a promise about what you believe in to the marketplace through your messaging, you will build your business and strengthen your team.
Then, customers will have an authentic experience when they interact with your business. This is marketing on purpose.
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