October 20, 2017

By Robert Murray

Rob Murray, co-founder of Intrigue, explains the importance of finding your purpose as a business.

Once you determine your purpose, you will be in a solid position to infuse your purpose into everything you do.

Finding your purpose will help you align your sales, your team, and your fulfillment with your customers. When you find this alignment, and you make a promise about what you believe in to the marketplace through your messaging, you will build your business and strengthen your team.

Then, customers will have an authentic experience when they interact with your business. This is marketing on purpose.

Click below to watch the full vlog!

Rob is an action junkie at Intrigue. When he isn’t meeting with clients to create marketing campaigns to grow their business, he is meeting with Chuck Norris to find out how he became the king of action. Rob is part of the Young Professionals Network of Guelph and the Master Planning Steering Committee for the Guelph General Hospital. When Rob isn’t working, he works on finding new ways to catapult himself through the air.

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