“I don’t want to spam my customers.”
We agree. Spam emails are the worst. And the lunch meat isn’t that great either.
By definition, spamming is sending people messages that you don’t have a personal relationship with. If your clients love what you do, they won’t mind if you keep them in the loop. We’re betting that they might even enjoy it!
We sent out an email for one of our clients, Guelph Saultos Gymnastics, focusing on Fall registration. They received $24,000 in registrations in the two weeks following the email. Read their story.
Email marketing can be a great way to let your customers know about:
- Your new products and services
- Stories from other happy clients
- Your community involvement
Are your emails are in-line with the Canada’s Anti-Spam Legislation that comes into effect on July 1, 2014?