Now Hiring:
PPC & Paid Social Marketing Specialist

Working at Intrigue

Leaders Wanted!

Do you have what it takes?

Empowering Leaders to Strengthen Communities.

Empowering Leaders to Strengthen Communities.

At Intrigue, we believe that success is built on leadership and we’re committed to building leaders at every level of the organization. Success rises and falls on leadership. The world is full of people waiting for someone else to make a change. Leaders step up to create the change they want to see in the world.

At Intrigue, we expect you to:

  1. Master Your Craft
  2. Support Your Team
  3. Advise Our Clients
  4. Be a Lifelong Learner
  5. Pursue Your Goals in Life
  6. Take Action
  7. Speak Up
  8. Get Involved in Your Community

We’re on a mission to 10x the impact of Intrigue for entrepreneurs across North America. Our goal is to empower 500 clients/year with our Marketing Action Plans in the next 10 years. This is a bold target and we’re committed to bringing it to life.

Creating high-performing PPC and Paid Social plays a key role in every Marketing Action Plan we create and we need a world-class team of PPC and Paid Social Marketing Specialists to empower our clients to grow their businesses.

If you are a lifelong learner, committed to leading yourself, a strong communicator, and a strategically oriented thinker, this position is for you.

We work in a fast-paced, ever-changing environment that embraces kaizen. Anyone looking to be comfortable and not push the envelope to be your best should not apply to this position.

Leadership starts within. We must be our best selves to empower each other and our clients. We must master our craft, and our emotions so we can support our community of clients to grow their businesses, build jobs, and create great places for people to work.

We must get involved in our communities and create the change we want to see.

Skills & Requirements

Skills & Requirements

  1. Three plus years of Google Ads, Facebook Ads experience with some additional ad experience including:
    • SEM practices, Display, YouTube, Pinterest, LinkedIn, Microsoft
  2. Experience working in Google Analytics
  3. Experience in optimizing accounts to improve performance
  4. Experience creating strategies (including ad spend budgets), implementing and optimizing them to produce results
  5. Proven skills in ad copywriting
  6. Experience using Facebook Ads and Business Manager
  7. Google Ads and Google Analytics certified
  8. Strategic mindset with a demonstrated ability to analyze data
  9. Experience using Facebook Pixels is a plus
  10. Experience with UTM code and tag creation (Google’s URL Builder) is a plus
  11. Experience with landing page development (WordPress and Unbounce) and conversion rate optimization (CRO) is an asset

What Success Looks Like in This Role

What Success Looks Like in This Role

Here is the skill set we are looking for in the person joining our team in this role:

As a PPC & Paid Social Marketing Specialist, you will be responsible for creating high-performing PPC and Paid Social campaigns primarily using Facebook and Google Ads as well as Microsoft Ads, Pinterest Ads and LinkedIn Ads. You will create and implement conversion strategies for a variety of clients and be responsible for testing, scaling, and optimizing them to deliver results. Your responsibility will be to meet the client’s goals, create campaigns that align with their brand, and follow best practices for PPC and Paid Social marketing. Knowledge of CRO and landing page best-practices is also an asset.

The ideal candidate for this position has experience creating cohesive strategies, working with a digital marketing project team & account managers, meeting with clients, and the ability to manage a roster of ongoing client campaigns. We are looking for someone who is creative, strategic, data-driven, positive, hungry for success, up for a challenge, and who enjoys working in a fun and fast-paced environment.

KEY RESPONSIBILITIES:

Create New Strategies

  • Scope prospective work and advise clients and account managers on strategies to create high performing campaigns
  • Able to create and write out a fully integrated strategy including ad spend recommendations
  • This requires collaborating with the digital marketing project team and client account managers
  • This also requires communication with clients including running strategy review sessions

Manage PPC & Paid Social Campaigns

  • Fully manage Google Ads, Facebook Ads, and Microsoft Ads strategies for clients – primarily lead generation
    • SEM, Display, YouTube, Facebook & Instagram, PInterest, & LinkedIn
  • Able to take on existing accounts/strategies, tweak and improve their performance
  • Able to create and implement robust Google Ads/Facebook Ads/Microsoft Ads accounts according to internal best-practices, including:
    • Account setup, conversion tracking & event set up, audience creation & management, campaign creation, keyword & competitive research, and creative ad copywriting
  • Stay current with best practices, strategies, and industry standards related to PPC, SEM, and social media advertising
  • Work and collaborate with the Team Lead and other Internal Team Members including meeting remotely to be briefed on client accounts and review account performance
  • Willing to attend (in-person or remote) client sessions including information gathering and strategy overview sessions

Optimization & Reporting

  • Self-sufficient in managing all client accounts
  • Weekly monitoring of accounts
  • Define and meet key performance targets
  • Responsible for ad spend and budget management
  • Analyze performance and apply optimization strategies and techniques for all managed accounts
  • Look for and communicate new opportunities
  • Report and analyze data in Google Ads and Facebook Insights and cross-analyze with data in Google Analytics to provide key insights and recommendations on campaign performance
  • Ensure proper conversion tracking, attribution, and consistency across websites and platforms
  • Create monthly performance reports, including reports in Optmyzr

Who You Are

Who You Are

    The ideal team member to join Intrigue for this role embodies the following:

  • Wants to be a part of a scaling company
  • Believes the team is more important than ourselves
  • Follows through on promises
  • Has attention to detail
  • Is calm under pressure
  • Is organized and plans in order to meet deadlines
  • Is always honest, even when it is tough
  • Follows through on commitments
  • Is flexible & adaptable
  • Is an active listener
  • Is open to feedback

The Process

The Process

We are looking to have someone join our team by March/April of 2021. If you are thinking of applying for this role, here is the process you can expect:

  1. Please apply on this page. We are asking for people to submit a video submission outlining why they think they are a fit for Intrigue and this role.
  2. If we believe there is a good fit, you will be invited to a video meeting with Stephanie Spriet, Intrigue’s Conversion Team Lead and Hannah Kowaleski Intrigue’s Team Development & Culture Specialist.
  3. If both Intrigue and yourself feel there may be a good fit, we will ask you to participate in a case study where we can work together on a small project to get a feel for a working relationship together. Once completed, this project will be presented to Stephanie and Hannah.
  4. If we all feel there is still a great fit after the case study presentation, we will invite you to have a short video call with Intrigue’s Co-Founder, Rob Murray.
  5. Following the conversation with Rob, you will be asked to complete an Emergenetics Profile.
  6. Lastly, if we all feel that Intrigue is still an awesome fit, we will extend an offer for the position.

Intrigue Media Solutions Inc. is an equal opportunity employer that supports and promotes equality, diversity and inclusion. As an organization, we will accommodate any needs under the Canadian Charter of Rights and Freedom, Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. If requested, our hiring processes will be modified to remove barriers to accommodate those with disabilities. Should any applicant require accommodation through the application or recruitment process, please contact our Human Resources team at hr@intrigueme.ca or call us at 519-265-4933 and the appropriate accommodations will be made.

We look forward to hearing from you!

What we offer…

What we offer…

Join Our Team

Thank you for your interest in the PPC & Paid Social Marketing Specialist position at Intrigue! Please submit this form to be considered in our recruitment process.

  • The first thing we are asking of candidates is to submit a video application for the role.
    Please answer the questions below in the video and add your link.
  • - Tell us a little bit about yourself?
  • - What excites you about this position?
  • - Why Intrigue?
  • - What are your career goals?
  • - What does our purpose, Empowering Leaders to Strengthen Communities, mean to you?
  • (555) 555-5555 Format
  • This field is for validation purposes and should be left unchanged.