Email Marketing

Stay connected with your online community.

Nurture new leads with drip campaigns. Keep customers coming back for more.

What is email marketing?

Email marketing is a form of content marketing, and it can be used in different ways. Emails can be sent as newsletters or email blasts on a weekly, monthly, bimonthly, or quarterly basis — or they can be used for drip campaigns or promotions.

Email marketing remains one of the highest drivers of conversions for online marketing — even higher than social media!

An email marketing campaign will use a platform like Mailchimp, Constant Contact, or Lead Liaison to distribute marketing content to an email list. Individual emails include professionally-designed, image rich content, and links to your website and social media.

What are email drip campaigns?

Drip campaigns are pre-built emails, which auto-send emails at different intervals after an initial purchase or signup. For example, if someone buys a pair of shoes, you can send them a follow-up email offer at 1 month, 3 months and 6 months following their purchase. Drip campaigns are completely flexible — you determine the frequency and content of drip campaigns.

Build an email marketing campaign for your business today!

How does email marketing work?

At Intrigue Media, we know that people want content that adds value to their lives. That’s why we combine email marketing with other content marketing strategies like blogging or social media posting. Combining strategic content streams will create value for your email campaign.

We adhere to email marketing best practices to ensure your campaigns are reaching your customers. All of our email marketing campaigns are compatible with multiple email platforms, fully mobile responsive, and 100% Canada’s Anti-Spam Law (CASL) compliant — following the legal guidelines of implied consent and offering unsubscribe buttons in every email.

Email marketing is an effective tool for building your brand, boosting website traffic, and increasing business.

Top 3 Reasons to Use Email Marketing for Your Business

1.

What are you currently doing to reach out to your customers?

If you’re like most businesses, then you may have a large contact list or client database — but you aren’t leveraging this resource to its full potential.

2.

Ensure you stay ‘top of mind’ for your clients.

Email marketing is a great tool for delivering valuable content, special offers, and industry news on a regular basis. An effective email marketing campaign will allow your business to build relationships with past and current customers over the long-term.

3.

Email marketing is a proven lead generator.

By populating your emails with valuable content from blogs and social media, you can direct readers back to your website and encourage them to convert with smart Calls To Action. Email allows you to reach your audience at many stages along the purchasing journey and nurture your customer relationship at every point along the way.