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Get the right leads for your business on Google
When you are looking for the solution to an everyday problem, where do you go for immediate answers? You, like millions of people, will ‘Google it’.
Google processes over 40,000 searches every second, which works out to over 3.5 billion searches per day, and 1.2 trillion searches per year worldwide. You want to make sure that your business is showing up in Google searches.
What is Google Adwords?
AdWords is an online advertising platform that allows you to create ads to market your business via Google search. When you do a Google search, your ads will appear on the Search Engine Results Pages marked with the green ‘Ads’ tag.
Google Ads are clickable and link to specific pages on your website. This type of online advertising is called Pay-Per-Click (PPC), which means you are only charged when someone clicks on your ad — with Adwords, you only pay for results.
Start advertising your business with Google Adwords today!
How do Google Adwords work?
Different ads will show up based on the specific terms or keywords (search terms) that people use in their searches.
Using Adwords, you can create multiple campaigns to market different types of products or services, and build ad groups to focus on specific keywords.
To create an Google Ad, you need to bid on keywords relevant to your business. If someone performs a search in Google that relates to the text in your ad, your landing page, or any of the keywords that you bid on, then your ad will be displayed.
For example, if you own an electronics store, you could create one campaign for TVs and another for cameras. The ad groups for the TV campaign could be LED TVs, smart TVs, or a brand of TVs. The ad groups for the camera campaign could be DSLR cameras, waterproof cameras, or a particular brand of cameras. Dividing your offerings into two campaigns will help direct customers who are looking for specific items or services to your business.
No more hunting through pages and losing interest — you can engage customers immediately with Adwords.
Other Online Advertising Platforms – Bing Ads, Youtube Ads, Display Advertising
Our team can help your business run Bing Ads, Youtube Ads, and Display Advertising.
- Bing Ads will help you reach a different search engine audience, if you are looking for reach beyond Google.
- Youtube Ads will provide an option for generating brand awareness using video content.
- Display Advertising will allow you to build brand awareness based on clicks or impressions.
Contact our team to learn how we can support your business with online advertising.
Intrigue is an accredited Google Partner with Adwords Certified specialists,
scoring in the top percentile across Canada.
We can optimize your Adwords campaign to get the best results for your business.
Google Adwords is important for your business
AdWords is a platform that allows you to provide solutions to real-world problems in real time.
When people are looking for a restaurant, a trusted veterinarian, a hair salon that specializes in kids’ cuts, or a local roofing company, these ads help to get the best, local business to the top of the search results.
Businesses can benefit from advertising with AdWords. The platform is very flexible and will allow you to set a daily budget to actively target people who are searching on mobile devices, or focus ads on specific geographies. Measuring performance is easy and transparent with Google’s built-in analytics tools.
Intrigue can help grow your business using Adwords by getting you in front of the people who are already searching for your products and services.