What is SEO?
SEO stands for Search Engine Optimization. SEO relates to a set of strategies, techniques, and practices used to help websites achieve a high ranking on Google, Bing, Yahoo, and other search engines. The ultimate goal of SEO is to increase traffic to your website, through better visibility on Search Engine Results Pages.
How do SEO services work?
At Intrigue, our SEO services are focused on the optimization of your website and Google My Business page. For most businesses, SEO is a key area for improvement, if you want to succeed in the long run. Our team will begin by conducting an SEO audit of your website to find issues and then submit our recommendations for improvement.
When our team starts working with a new client, our first task is to identify specific search terms, or ‘keywords’, that you want your business to rank for on Google. These keywords will be used as the focal points for your website content, blogs, and landing pages.
Backlinking and citations are another important part of our SEO services. Google understands links to your websites and citations for your business as major ranking signals. A better backlink or citation profile will improve the domain authority or trustworthiness of your website, especially if they come from our high authority sites. Backlinking is a key component of any good SEO marketing strategy.
Get A Better Website Than Your Competition
Why is Search Engine Optimization (SEO) Important?
When you search for your business, does your website appear as the top link on Google? What about when you search for one of your business’s products or services? You want to see your business at the top of Google, and you definitely want to be on page one.
If your website is not at the top of Google — or not even on the first page — then SEO can help you get there.
You want your business to be found not only when people search your name, but also when they search for your products and services. A higher ranking on Google will help your business in a number of ways:
- Directly challenge your main competitors
- Increase traffic to your website
- Boost the visibility of your brand
- Raise your domain authority (the power of your website’s name)
A clear SEO strategy is the core of any digital marketing campaign. Other marketing initiatives that increase traffic to your website will feed back into the SEO for your website. New content, such as blogs or landing pages, will also improve your website’s ranking in search engines.
Absolutely amazing people to deal with and they are great leaders in the community. I love the way they do business!
– Michael Henley
Miller Thompson LLP