Marketing Action Plan
Intrigue’s Marketing Action Plan (MAP)® takes the stress and uncertainty out of your marketing and provides your business with a proven model to grow.
What is a MAP®?
Intrigue’s Marketing Action Plan (MAP)® is a holistic approach to growing your business. Our trademarked process will show you:
- How our marketing experts will achieve your goals
- What marketing services are being performed for you each month
- The time it will take to achieve your goals
- How much it will cost month by month with no surprises
It’s your MAP® to business growth!
Who is the MAP® for?
- Are you unsure where your money is going?
- Are you spending thousands of dollars marketing your business?
- Are you not getting a Return On Investment from your marketing dollars of at least 5:1?
- Are your leads inconsistent or unqualified?
- Are you wearing too many hats and find it hard to put the right amount of time and focus on building systems to generate leads and close deals?
If your business is experiencing any of these pain points, then our MAP® is for you!
The MAP® process starts at $1500. With a proven minimum ROI of 5:1, it is the most clear and transparent guide to business growth in the industry.
How does the MAP® work?
Every journey begins with a starting point and a defined destination. To get us between those two points, we use a MAP®.
Intrigue will guide you through the complicated world of marketing so you can build the company you want while we create and execute a MAP™ that brings in qualified leads for your business.
Our team will explore every marketing avenue — digital ads, email, social media, SEO, blogging, website development, and more — to come up with a plan that fits your budget and growth goals.
Our MAP® process is based on one very important assumption: You want to build a business that doesn’t depend on you being involved in the day-to-day details. If you prefer to be involved in all the day-to-day details, then we’re not the marketing partner for you and we wish you all the best in your pursuits.
If you want to learn how to build systems that allow you to work on growing your business, keep scrolling to learn more about our in-depth approach.
Our MAP® will generate leads for your company
Since 2006, Intrigue has been building a business that’s dedicated to getting results for business owners just like you!
Our team of specialists understands how to generate demand for your business — we’ve hired the overhead so you don’t have to.
Our mission is to help your business grow. Our MAP® process has been developed and optimized to give our clients the best opportunity to see positive results for their marketing investment.
With a MAP® from Intrigue, you’ll never wonder where your money is going. We will show you — dollar by dollar and line by line — what we’re going to do, when we’re going to do it, how long it will take, and how much it will cost. In an Intrigue MAP®, nothing is hidden. It’s the most transparent marketing plan you will ever see.
The MAP® Process Overview
The MAP® is a process we use to design a customized plan that will help your company meet its marketing goals and provide you clarity at every step in your marketing journey.
2: Goal Setting
By listening and learning about you and your company, we work with you to determine your S.M.A.R.T. goals that will direct our campaign strategy and service implementation.
Using our Growth Engine Accelerator Tool, we'll calculate the acquisition cost of each new lead. We'll then map out an integrated marketing strategy to attract your A-Clients - your awesome clients.
We'll analyse each of your current online assets based on your goals and industry best practices. We'll look at your website, SEO, Google Analytics, ads, email, social media, and more.
Through a Case Study, our team of experts will provide you with the information you need to make objective decisions to improve your company's online marketing, lead generation, and revenue.
6: The MAP®
Your custom MAP® will include a clear breakdown that defines each marketing service and our strategic recommendations, all audits, a service timeline, and the costs associated with your campaign.
We believe in partnership and collaboration, not in one-size-fits-all approaches. Our goal is to build long-term relationships with our clients based on trust and excitement in our partnership.
8: Moving Forward
The MAP® Build stage takes about 3-6 weeks, depending on the complexity of your marketing goals and campaigns. We'll provide you with a timeline indicating key milestones of the process.