Strategic Marketing & Positioning Training Program

Strategic Marketing & Positioning Program

Since the middle of March, leaders across Canada, have gone from shock and confusion, to back on their feet, and now it’s time to start moving forward. If you want to become a strategic player in your organization, and you’re not sure what your next move is or where to start, this program is for you.

Expert Training from Expert Marketing Leaders

This program will prepare participants to be active and engaged team members who can drive change forward in the organizations they work in. Participants will learn essentials skills in Business Strategy, Digital Marketing, and Team Development and how to leverage these skills to help their organizations thrive in the new economic business reality. In addition, participants will learn how to utilize different strategies and tools and apply them to core functions of the business.

Get Insights & Connect with Other Professionals

You will have the opportunity to share challenges, and insights with participants across the country to help forge a new way of doing business to help you be the leader your company needs you to be.

Change Your Thinking

This 3-month program will help you rethink, retool, and grow. It will lay down specific steps for you to start moving forward, so you can change your business model with confidence and become a leader in your industry. 

Program Layout

Weekly Sessions – 12 weeks starting in July with 1 Session per week which will run from 2-3 hours for a total of 25 hours of training.

  • Week 1 – Strategy Part 1
    • Positioning Triangle – Quality, Price, Service/Speed
    • The New Opportunities Sales Quadrant
    • Website to Office Overview of Consistency
  • Week 2 – Strategy Part 2
    • The Brand Promise
    • Pricing
    • Testing
  • Week 3 – Marketing Part 1
    • A-Client Target Profiles
    • Email Capacity
    • Tech Stack
  • Week 4 – Marketing Part 2
    • Association/Clubs/Groups
    • What Matters Now
    • Channel Identification
  • Week 5 – Sales Part 1
    • Process
    • Technique & Training
  • Week 6 – Sales Part 2
    • Minimum Criteria for a Sale
    • Gross Margin
  • Week 7 – Team Part 1
    • Recruitment – Build a Brand to attract A-Team Members
    • Onboarding 
  • Week 8 – Team Part 2
    • Retention
    • Exit

Week 9 – Strategy Part 3

    • Mindset
    • Entrepreneurial Operating System
  • Week 10 – Marketing Part 3
    • Execution
    • Ongoing Customer Engagement
    • How to Build a Parthenon
  • Week 11 – Sales Part 3
    • Managing and Growing a Sales Team
    • Knowing your numbers – What to measure?
  • Week 12 – Team Part 3
    • Measuring Team Member Satisfaction
    • Advisory Board
    • Open Book Management

How It Will Work

  1. $7,000 per employee
  2. Room for 25 Participants for July-September Cohort

Open Strategy Group Calls

Open strategy calls until the program begins – dates TBD

Included:

  • One on One Launch Call with Rob & Paul
  • Weekly Workshops Led by Intrigue
  • Community Whatsapp Group for Experience Shares, Insights, and Challenges
  • Access to One on One Calls with Instructors
  • Each Team member will receive an Intrigue Strategic Marketing Certificate upon completion of the program