As William Leiss and others discuss in their book, Social Communication in Advertising: Consumption in the Mediated Marketplace, television commercials once played a dominating role in the world of advertising. Following the Second World War, television became a primary way to reach a mass audience at home, alongside traditional mediums such as print and radio. […]
I think we consider too much the good luck of the early bird and not enough the bad luck of the early worm. – Franklin D. Roosevelt In my first ever video blog, I offer some insight into why luck in the beginning isn’t always the best for up and coming businesses. Check out what […]
At Intrigue Media we like to use the acronym ROR to describe “Return on Relationship.” I’d like to share what ROR means to me.