Drive more traffic
Expand your reach
Generate more sales
Pay-Per-Click (PPC) Management
Pay-per-click (PPC) marketing is a type of online advertising done through platforms like Google Ads (by far the most popular), Facebook, and Microsoft. As the name suggests, you only pay when a user clicks on your ad through to your desired landing page.
Think of it as a way to purchase traffic to your site within a set budget, vs. earning visitors through organic methods. If SEO is the methodical, long-term approach to increasing traffic over time, then PPC is its immediate, results-driven alter-ego.
Ideally, a healthy mix of both PPC and SEO in your overall strategy will lead you to the best results.
Why Work With Intrigue?
Intrigue offers full PPC campaign management, ensuring that the money you spend yields the highest ROI for your business.
Here are some reasons you’ll love working with us:
✔ In-depth keyword research: We complete a thorough keyword research to ensure you consistently appear for the right searches.
✔ Ads that convert: We work with you to produce the most compelling and effective ads that have been shown to convert.
✔ Landing page conversion optimization: We create custom landing pages with hyper-relevant content and a clear call-to-action that lead to high conversion rates.
✔ A/B split testing: We set up comparisons to test the effectiveness of different ads and landing pages, fine tuning the message and presentation to best suit your audience.
✔ Remarketing campaigns: We’ll reconnect with your past site visitors through retargeting ads to progressively warm them to your product or service. Doing so exponentially increases the odds that a visitor will become a customer.
✔ Detailed reporting: There is an inordinate amount of data available through Google Ads, Facebook Ads and other PPC services, and it can all be a tad overwhelming. We’ll break down the most relevant data for your business and distill the information through clear and transparent reports.
Is your business leveraging the power of PPC to drive traffic and sales?
The Intrigue team is at your service to help with all your paid advertising needs!
Are you struggling to convert your website’s traffic into leads, and your leads into sales? If so, Intrigue’s conversion experts are here to help.
Conversion Optimization, also known as Conversion Rate Optimization (CRO), is all about boosting your website’s ability to turn visitors into paying customers. Simply tweaking the layout on your website or removing one area of friction can have a dramatic impact on your conversion rate.
For example, if a 1% conversion rate is optimized ever-so-slightly to 3%, it means you’ve effectively tripled your leads — and all without having earned a single extra visitor! Combine this with a comprehensive PPC and SEO strategy and it’s easy to see how quickly these tools can have a snowball effect for your business.
By working with Intrigue, you’re choosing a marketing partner that will not only diagnose your conversion issues, we’ll solve them for you. In addition, by offering a host of other services, from web design, SEO, PPC, social media, content marketing and so much more, we’re able to look at the much larger picture and offer customized solutions that yield a higher ROI.
Want to learn how our Marketing Action Plan can take your online advertising to new heights?
Since 2006, Intrigue has helped hundreds of businesses like yours Get Noticed. Get Found®. More than anything, we help entrepreneurs free up their time so that they can focus on what they do best: run amazing companies.
Put simply, our vision is to champion a world where entrepreneurs can trust their marketing company to help grow their business. Our purpose is to empower leaders to strengthen communities.