Marketing Action Plan (MAP®)
Take the stress out of your marketing and put your business on a proven path to growth.
What Is A MAP®?
Every journey begins with a starting point and a defined destination. To get us between those two points, we use a Marketing Action Plan (MAP®).
Through our MAP® process, we’ll show you exactly which strategies we’ll use — digital ads, email, social media, SEO, blogging, website development, and more — to get you from where you are now to where you want to go.
We’ll guide you through the complicated world of marketing so you can build the company you want, while we reliably generate qualified leads for your business.
Who Is A MAP® For?
As a business owner, you may be experiencing some of the following pain points:
You’re wearing too many hats.
Your leads are inconsistent or unqualified.
You’re unsure where your marketing dollars are going.
You’re not seeing a return on investment from your marketing of 5:1.
You don’t have the time, tools, or resources to build the systems that will reliably generate leads and close deals.
If you are experiencing any of these challenges, then our MAP® is for you!
With an average ROI of 5:1 for our clients, a MAP® will put your business on a long-term, sustainable path to growth. Talk to one of our marketing specialists to get started.
How Does The MAP® Work?
Intrigue’s Marketing Action Plan (MAP®) is a process that takes a holistic approach to growing your business. Our team of experts will conduct audits of your existing marketing infrastructure and will show you exactly:
- The areas that are working.
- The areas that need improvement.
- What marketing services will be performed to achieve your goals.
- How long it will take to achieve your goals.
- How much it will cost.
It’s your honest, transparent, results-driven MAP® to business success.
How Our MAP® Will Generate Leads For Your Company
Since 2006, Intrigue has been dedicated to getting results for business owners just like you. Our team of specialists understands how to generate demand and improve results for your business. We’ve hired the overhead so you don’t have to!
Our team will leverage the best marketing strategies for your business — digital ads, email, social media, SEO, blogging, website development, and more — to come up with a plan that aligns with your budget and growth goals.
With an Intrigue MAP®, nothing is hidden. Our detailed reporting will show you — dollar by dollar and line by line — what we’re going to do, when we’re going to do it, how long it will take, and how much it will cost. It’s the most transparent marketing plan you will ever see.
Choose The MAP® That’s Right For Your Business
At Intrigue, we know that your needs are unique to your company, which is why we don’t offer a one-size-fits-all solution. Starting at $2,500, we offer the following pricing options based on your goals and your budget.
The MAP® Process
Our mission is to help your business grow. Our MAP® process detailed below has been developed, refined, and optimized to give our clients the best opportunity to see positive results from their marketing investment.
1. Goal Setting
We start by learning about your company, your existing marketing infrastructure, and your S.M.A.R.T. goals to design a fully-customized action plan.
2. Growth Engine Accelerator
Entering key metrics into our Growth Engine Accelerator Tool, we will calculate your lead acquisition cost and your marketing ROI.
3. A-Client Profile
Learning about your A-Client profile will help to inform the approach, strategies, and core messaging that will attract more of your A-Clients.
4. Digital Audits
A comprehensive audit of your online assets — website, SEO, Google Analytics, ads, email, social media, and more — will determine the areas in need of optimization.
5. Sales Audit
This detailed analysis of your sales process will review every aspect from staff, software, to your overall strategy. We’ll help identify the gaps and opportunities for your sales team to improve on.
6. Recommendations
Through a Case Study, we will provide you with all the data and information you need to improve your company’s marketing performance and bottom line.
7. Your Custom MAP®
Your custom MAP® will include a clear breakdown of our audits, recommendations, services, and costs associated with your campaign.
8. Moving Forward
The MAP® Build stage will take between 3-6 weeks, depending on the complexity of your marketing campaigns, and will include a detailed timeline indicating all key milestones.
9. Partnership
Your Account Manager will meet with you on an ongoing basis to review in-depth results from your campaign.
Ready to learn more about our MAP® process and how it can help your business reach long-term growth? Click the button below to get started.