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  • Who We Serve
    • Homeowner Services
      • Home Building Companies
      • Landscaping Companies
      • HVAC Companies
      • Flooring Companies
      • Window & Door Companies
      • Pool Companies
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      • Furniture Companies
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      • B2B Companies
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  • Careers
    • How We Hire
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      • Growth On Purpose Workshop
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Email Marketing

Nurture and generate more leads for your business with email marketing professionals

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Email Marketing Solutions Made Easy

Are you experiencing any of the following challenges?

  • You’re losing business to your competitors.
  • You’re not seeing as many repeat customers as you’d like.
  • You lack the time to consistently keep your audience up-to-date.
  • You’re not getting a steady volume of qualified leads to support your growth goals.

Email marketing can help overcome these, and many other, pain points affecting your bottom line — if done right. Email complements and bolsters your other marketing initiatives, including content marketing, PPC advertising, and SEO.

We understand that the challenge for business owners is that you simply don’t have the time, tools, or resources to consistently craft content and oversee an ongoing email marketing strategy. That’s why Intrigue offers full-service email marketing that drives results and allows you to focus on your business.

Email Marketing Services That Grow Your Business

It’s easy to get distracted by online marketing trends these days. Whether it’s chatbots, influencer marketing, or the latest social media channel, there is always something new and shiny that promises to be the next big thing.

Do you want to know what can reliably produce results for your bottom line? Email marketing can. History shows that email marketing converts at a higher rate and delivers a higher ROI than the majority of newer, sexier marketing channels out there. In fact, companies that leverage email marketing see an average return of $40 for every dollar invested, or an ROI of 4000%*.
*Source: Hubspot

There are many goals that an email marketing strategy can help you achieve, including growing your audience, driving traffic to your website, establishing trust, building your brand’s presence, and driving revenue growth.

Perhaps the single greatest advantage of email marketing is that you own your list. While you may not own Facebook, Twitter, or Youtube, your list of email contacts is yours to grow and nurture, and it isn’t influenced by algorithm changes that are out of your control.

The Intrigue team can help with all your email marketing needs!

Intrigue will take care of your email marketing — from idea generation to execution and reporting — to bring your business the highest ROI.

How Intrigue’s Email Marketing Services Can Help Your Business

Here are five ways that Intrigue’s email marketing services will support your growth goals:

1. High Performing Emails

Tapping into years of research and analysis, the content team at Intrigue will create highly-effective email newsletters and automated drip campaigns using strategies that are proven to convert leads into customers. By studying email marketing best practices, adhering to anti-spam law, and optimizing templates for usability, our campaigns have consistently generated higher engagement rates across the board.

2. Tracking, Testing, and Measuring

The old adage that what gets measured gets managed holds true in email marketing. Whether looking at open rates, click-through rates, and conversion rates, the beauty of email is that everything can be measured. We can track a customer’s entire journey with your company — from opting-in through your website to booking your services — by looking at their email history. We can also test copy, subject lines, and calls-to-action to learn what resonates with your audience and drives them to take action.

3. Detailed Reporting

Our team will provide you with detailed reports and a monthly summary of your email marketing initiatives. You can stop digging through complex charts and graphs and making decisions based on guesswork. We break the data down for you, allowing you to get a deeper understanding of your customers and informing your marketing decisions over time.

4. Gaining Authority and Staying Top-of-Mind

By populating your emails with valuable, timely, and personalized content from your blog, website, and social media, we’ll position your business as the trusted authority. When trust is established, there’s a much higher likelihood of conversion. The emails we craft will help you reach your audience and nurture new leads so that when they’re ready to purchase, your business is the obvious choice.

Your emails will also ensure that your established customer base is kept up-to-date on your latest projects, offerings, and promotions, and your business is top-of-mind for their next purchase.

5. Optimizing Campaigns with List Segmentation

Segmenting your email list simply means dividing your subscribers into smaller buckets based on a set criteria. This could be demographics, interests, geographic area, or amount spent, for example. The more you can segment your list, the more you can personalize your content to speak directly to a specific audience. Studies have shown that segmented campaigns with more relevant content generate 14.37% more opens and 64.78% more clicks than non-segmented campaigns*.
*Source: Hubspot

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At Intrigue, we look at your marketing holistically to ensure the best results for your bottom line. That’s where our Marketing Action Plan® comes in.

Learn About Our MAP® Process

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519-265-4933

412 Laird Rd, unit 202,  Guelph, ON
N1G 3X7, Canada

 

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