Nurture new relationships
Gain authority in your industry
What Is Email Marketing?
Email marketing is a form of content marketing, and it can be used in different ways. Emails can be sent as newsletters or as automated (drip) campaigns on a predetermined schedule.
An email marketing campaign will use an email marketing service like Mailchimp to distribute marketing content to an email list. Emails are professionally-designed and include components such as branding, images, videos, and GIFs, and they link to your website, blog, landing pages, and social media.
Why Use Email Marketing?
It’s easy to get distracted by the latest online marketing trend. Whether it’s chatbots, affiliate links or social media influencers, there’s always something new and shiny that promises to be the next big thing.
Want to know what produces reliable and measurable results for your bottom line? Email marketing does. History shows that email marketing converts at a higher rate and more consistently than many other, sexier marketing channels out there.
There are many goals an email marketing strategy can help you accomplish, including growing your audience, driving traffic to your website, establishing trust, and building your brand’s presence. Perhaps the single greatest advantage lies in its effectiveness to convert leads into customers and drive revenue growth. In fact, companies that leverage email marketing see an average return of $38 for every dollar invested, or an ROI of 3800%.
The Intrigue team is at your service to help with all your email marketing needs!
Top 5 Ways Intrigue Can Help With Your Email Marketing Strategy
Now that we’ve established how important email marketing is in your overall online marketing strategy, let’s look at the top 5 ways the experts at Intrigue can help:
1. Crafting effective emails that work
Tapping into years of research and analysis, the experts at Intrigue will create effective email newsletters and drip campaigns using customized templates that are proven to convert leads into customers. By following email marketing best practices, adhering to anti-spam law, and optimizing templates for mobile use, we’re able to maximize engagement.
Across the home services industry, for example, emails have an average open rate of 22% and a click-through rate of 3%. Intrigue’s clients have seen average open rates of 65.4% and click rates of 13%!
2. Track, test, and measure
The old adage that what gets measured gets managed holds true in email marketing. Whether looking at open rates, clickthrough rates or conversion rates, the beauty of email is that everything is measurable. Unlike other strategies, we can track a customer’s entire journey with your company — from opting-in through your website to purchasing your services — by looking at their email history. We can also test copy, subject lines, and calls to action to learn what resonates with your audience and what drives them to take action.
3. Insights and reporting on a monthly basis
With Intrigue, you get detailed reports and a monthly summary of your email marketing initiatives. No more digging through complex charts and graphs and no more making decisions on the fly or based on hunches. We break the data down for you, enabling you to glean a deeper understanding of your customers and informing your marketing decisions over time.
4. Gain trust and authority
By populating your emails with valuable, timely, and personalized content from your blog, website, and social media, you position yourself as a trusted authority within your industry. When trust is established, there’s a much higher likelihood of conversion. The emails we craft allow you to reach your audience and nurture new leads so that when they’re ready to purchase, you’re the obvious choice that comes to mind. And as for your established customer base, by keeping them up-to-date on your latest projects, offerings, and promotions, they’re more likely to come back to your business when they’re looking to re-purchase.
5. List segmentation for even greater effectiveness
Segmenting your email list simply means dividing your subscribers into smaller buckets based on a set criteria — be it demographics, interests, geographic area or amount spent, for example. The more you can segment your list, the more you can personalize your content to speak directly to a specific audience. Studies demonstrate that segmented campaigns with more relevant content generate 14.37% more opens and 64.78% more clicks than non-segmented campaigns.
Want to learn how our Marketing Action Plan can take your email marketing to new heights?
Since 2006, Intrigue has helped hundreds of businesses like yours Get Noticed. Get Found®. More than anything, we help entrepreneurs free up their time so that they can focus on what they do best: run amazing companies.
Put simply, our vision is to champion a world where entrepreneurs can trust their marketing company to help grow their business. Our purpose is to empower leaders to strengthen communities.