Marketing Blog

landscape professional using mobile phone

5 Ways To Leverage Technology To Optimize Your Landscape Marketing

In today's fiercely competitive landscaping industry, staying ahead requires more than just a green thumb – it demands embracing cutting-edge technology. As entrepreneurs strive to scale their businesses and meet evolving customer demands, outdated operational methods become stumbling blocks to [...]

Pricing Strategies to Increase Your Landscaping Profits

In the competitive world of landscaping, determining the optimal pricing for your services is crucial for sustainability and growth. Consider the scenario where you pour extensive effort, time, and resources into a landscaping project, only to find that the compensation [...]
Close-up of a hand holding a pencil over a colorful landscape design blueprint.

Maximizing Customer Lifetime Value in Landscaping

Many landscaping businesses face the challenge of developing long-term relationships with their clients, often concentrating on single projects rather than ongoing engagements. This approach overlooks the substantial lifetime value each customer can bring, limiting opportunities for recurring revenue and sustainable [...]

5 Marketing Mistakes Landscape Entrepreneurs Need to Fix for 2024

Marketing. Everyone has an opinion. Some are good, most are not, and few are backed by data and facts. So, how do you figure out who to trust and what to do? The last 3 years, the wind has been [...]
Graphic showing the evolution of digital marketing in the landscaping industry, starting with traditional methods like print ads and billboards on the left, transitioning to website development and social media engagement in the middle, and culminating in modern techniques such as augmented reality and AI-based design tools on the right. The background features elements of landscaping, including plants, gardens, and outdoor spaces, integrating the industry theme with digital marketing's progression.

The Green Scene: Current & Upcoming Trends in Digital Landscaping Marketing

The landscaping industry, evergreen in its essence, has witnessed a significant evolution in its marketing strategies over the past year. As we transition from 2023 into 2024, it's crucial for landscape entrepreneurs and business owners, like you, to stay ahead [...]
Woman reading her iPad in a garden, an example of reading email that is nurturing leads

4 Ways To Continue Nurturing Leads Using Email Automations

Are you looking for effective ways to save time while still nurturing your leads and converting them into loyal customers? Email automation can be a powerful tool in your marketing arsenal, allowing you to engage with potential customers on a [...]
Mobile responsive web design by Intrigue

9 Best Web Design Tips for Landscape and Lawn Care Websites

Designing an attractive and eye-catching website for your landscaping business is much like building the perfect outdoor space. Both require insight and expertise into how the space will be used. Just like a perfectly manicured property, you can easily tell [...]
Top questions to ask when interviewing a marketing agency

9 Important Questions To Ask When Looking For A Marketing Partner

Like many entrepreneurs, you may have debated between hiring an employee and working with a marketing partner. If you’ve opted for the latter, then you may be wondering where to start and how to go about your search. The first step [...]