Marketing Blog

For as long as Intrigue has offered email marketing services to our clients, we’ve reported on the open rates of their email marketing campaigns. Open rates — the number of contacts who open a specific email divided by the total [...]

A careers page on your website can be an incredibly effective tool when it comes to your recruitment strategy, especially if you're encountering any of the following challenges: You can’t seem to find top talent You have a hard time [...]

In the last year, I’ve had the good fortune of sharpening my marketing chops with a brilliant team of professionals, all working towards helping business owners improve their marketing ROI. The experience has given me a front row seat into [...]

Intrigue is proud to announce that we are now a Certified B Corporation™, or B Corp™ — joining the ranks of businesses that are committed to balancing purpose and profit. Given Intrigue’s purpose of Empowering Leaders To Strengthen Communities, we see [...]

At the end of 2020 Google introduced their new-and-improved 4th version of Google Analytics: GA4. After a few months of learning the ropes ourselves, we understand that investing time into understanding a whole new platform can be overwhelming. Especially since [...]

Is the pandemic giving you the blues? Is another lockdown weighing you down? This collection of our favourite pandemic memes is sure to lift your spirits!   1. "Look at me with this sweet piece of plywood"   2. Home [...]

Let’s face it. Marketing agencies don’t enjoy the best reputation. Just shy of being grouped in the same category as used car salesmen, the image of an arrogant marketer in a three-piece suit à la Don Draper has endured for decades. [...]

Like many entrepreneurs, you may have debated between hiring an employee and working with a marketing partner. If you’ve opted for the latter, then you may be wondering where to start and how to go about your search. The first step [...]