Marketing Blog

Transitioning from Craftsman to Business Owner in Landscaping with Weston Zimmerman

< All Episodes IM Landscape Growth Podcast Date: May 29, 2024 "The most naive, the most naive 'We need to do this' moment I ever had. But here we are nonetheless." - Weston Zimmerman TLDL 😉 Weston Zimmerman, founder of [...]

Alan White speaks on the Role of Landscaping in Urban Health and Climate Adaptation

< All Episodes IM Landscape Growth Podcast Date: May 27, 2024 "It's not just about labor; it's about how we can shift the landscape of horticulture not only in the business sense but also in its social and political relevance. [...]

Expanding Your Service Offerings for Greater Revenue

In the dynamic world of landscaping, reaching a revenue plateau often signals a critical moment for reflection and strategic redirection. Many landscaping businesses encounter this plateau when they limit themselves to a conventional range of services, inadvertently capping their market [...]

The Landscape of Opportunity: Building a Career Destination with Dean Morales

< All Episodes IM Landscape Growth Podcast Date: April 21, 2024 "I wish I could find 100 more. That'd be my constraint. And it's creating that culture, in my opinion, within your organization that people say, I enjoy and love [...]

Eco-Friendly Landscaping: Market Demand and Business Growth

In the ever-changing terrain of the landscaping industry, companies that do not evolve to embrace eco-friendly practices risk being overshadowed. With a growing societal emphasis on sustainability, conventional landscaping approaches are increasingly viewed as outdated and harmful to the environment. [...]

Before and After: The Impact of New Marketing Strategies on Father Nature Landscapes

Nestled in Tacoma, Washington, Chris Scheer leads the helm at Father Nature Landscapes, a reputable landscape company offering landscape design, construction, and consulting services. Here's how he broadened the horizons of Father Nature's upscale landscaping solutions, revamped their online strategy [...]

From Ground Up: Michael Pletz’s Blueprint for Landscaping Business Excellence

< All Episodes IM Landscape Growth Podcast Date: April 14, 2024 "I like to charge like I'm the company that I want to be tomorrow. It's about charging not just what you're worth, but what you should be worth tomorrow, [...]

Effective Employee Management to Boost Productivity

For landscaping businesses, efficient workforce management is pivotal to navigating the challenges of productivity, employee satisfaction, and delivering superior service quality. A disorganized team, missed deadlines, and substandard work quality not only fuel frustration but also compromise customer satisfaction, putting [...]