Marketing Blog

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How Going After Fewer Customers Can Make You More Money

As a business owner, it's natural to want to attract as many customers as possible. However, the truth is that targeting a broader audience can be counterproductive, as it often leads to competing on price. Instead, by finding your niche [...]
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ChatGPT: Why Robots Aren’t Taking Over The World Quite Yet

As a marketing company, we understand the importance of creating high-quality and engaging…I’m going to stop ChatGPT there, an intro doesn’t get more generic than that. There’s no question that content marketing is a powerful tool for building brand awareness, [...]
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How To Get Paid For Your Quotes

As a landscape contractor or entrepreneur, getting paid for the time and effort you put into providing quotes for potential projects is critical to the success and sustainability of your business. However, it can be difficult to determine the best [...]
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7 Tips To Negotiating Software Pricing

Negotiating pricing with software companies can be a daunting task, especially if you're not sure where to start. However, by following a few simple tips and techniques, you can get a better deal and save your company money. Here are [...]
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How One Company Decreased Their Cost-Per-Lead by 350% and Doubled Their Revenue in 2 Years

Challenge in-lite is an online company that develops, manufactures, and sells leading LED outdoor lighting across North America. When we met the owners at Landscape Ontario in 2020, they were experiencing a number of challenges, namely: They worked with several [...]

How To Use Data To Your Advantage As A Small Business Owner

A major competitive advantage that businesses are always looking to develop is their inventory of data: the information about their consumers, their competitors, and even themselves. You’ve heard of big data and the companies that are paying loads of money [...]

Top 12 Easy Tips to Market Your Landscaping Business Offline

As a landscaping professional, marketing your business is essential to experiencing steady growth. In addition to digital strategies, there are a number of simple and cost-effective ways you can generate new business offline. In this blog, we cover 12 tips [...]
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7 Best Digital Marketing Ideas to Grow Your Landscaping Business

Many landscapers who experienced a spike in demand over the last two years are now noticing a dip in the number of inquiries they’re receiving. There are a number of possible reasons — from travel opening back up to tighter [...]