Marketing Blog

Not long ago, I had the pleasure of speaking with Jack Tester, CEO of Nexstar. Nexstar has been helping independent plumbing, electrical, and heating and cooling contractors build successful [...]

COVID-19 is changing the landscape of our everyday lives. It’s impacting our daily routines, our spending habits, the way we connect online, and how often we interact online. Business owners, [...]

Getting back to business means going on the offence. Every business got punched unexpectedly by COVID-19. Some couldn’t recover and stayed down. Others adapted and got back up. This guide covers [...]

“It’s kind of tough at this point to see the light at the end of the tunnel, but we’re starting to see confidence come back in the marketplace.” Eventually, the situation we’re in will pass. No [...]

The relationship between government and business is an interesting balance act. The government’s relationship with business revolves around the policies they create that form the environment for [...]

I am a strong believer that goal setting is one of the most powerful exercises we can go through as humans. For a large part of my life, I never set out many goals for myself, and I certainly [...]

With your business’s purpose and core values in place, you now have built a platform to scale. It’s time to bring on Awesome Clients (A-clients) and grow revenue and your team by finding your [...]

Core Values are integral to ensuring that as growth happens, the culture you’ve built at your business remains intact. Core Values help your team by: Creating clarity on how decisions get made [...]

Simon Sinek’s Start with Why is a great Ted Talk and business book, and his concept is now proving itself in the financial performance of companies around the world. In Corporate Culture And [...]

What is the most critical part of generating leads? The follow-up! This is by far the most important part of the process. In this blog, we’re going to explore three ways you can use an automated [...]

Contact forms on websites come in all shapes and sizes — from a one-field email form to a full mortgage application with hundreds of fields and everything in between. Finding the right type and [...]

Value Exchange Marketing: When a business provides a prospect with valuable information in exchange for information about them (i.e. email address). There are a few key ideas to keep in mind when [...]