Marketing Blog

Open rates are dead

Apple Mail Privacy Protection Is About To Change Email Marketing: Here’s How We’re Preparing Your Business

For as long as Intrigue has offered email marketing services to our clients, we’ve reported on the open rates of their email marketing campaigns. Open rates — the number of contacts who open a specific email divided by the total [...]
Intrigue's careers page

Top 6 Reasons Your Website Needs A Careers Page

A careers page on your website can be an incredibly effective tool when it comes to your recruitment strategy, especially if you're encountering any of the following challenges: You can’t seem to find top talent You have a hard time [...]
Intrigue swag

The 3 Biggest Lessons From My First Year At Intrigue

In the last year, I’ve had the good fortune of sharpening my marketing chops with a brilliant team of professionals, all working towards helping business owners improve their marketing ROI. The experience has given me a front row seat into [...]

Announcement: Intrigue Is B Corp Certified!

Intrigue is proud to announce that we are now a Certified B Corporation™, or B Corp™ — joining the ranks of businesses that are committed to balancing purpose and profit. Given Intrigue’s purpose of Empowering Leaders To Strengthen Communities, we see [...]

Getting Started with Google Analytics 4

At the end of 2020 Google introduced their new-and-improved 4th version of Google Analytics: GA4. After a few months of learning the ropes ourselves, we understand that investing time into understanding a whole new platform can be overwhelming. Especially since [...]
The Intrigue Team Looking Cheery

Best Pandemic Memes To Cheer You Up

Is the pandemic giving you the blues? Is another lockdown weighing you down? This collection of our favourite pandemic memes is sure to lift your spirits!   1. "Look at me with this sweet piece of plywood"   2. Home [...]
Mad Men Cast

5 Telltale Signs It’s Time To Break Up with Your Marketing Agency (and find a new one)

Let’s face it. Marketing agencies don’t enjoy the best reputation. Just shy of being grouped in the same category as used car salesmen, the image of an arrogant marketer in a three-piece suit à la Don Draper has endured for decades. [...]
Top questions to ask when interviewing a marketing agency

9 Important Questions To Ask When Looking For A Marketing Partner

Like many entrepreneurs, you may have debated between hiring an employee and working with a marketing partner. If you’ve opted for the latter, then you may be wondering where to start and how to go about your search. The first step [...]