Marketing Blog

How To Use Data To Your Advantage As A Small Business Owner

A major competitive advantage that businesses are always looking to develop is their inventory of data: the information about their consumers, their competitors, and even themselves. You’ve heard of big data and the companies that are paying loads of money [...]

Top 12 Easy Tips to Market Your Landscaping Business Offline

As a landscaping professional, marketing your business is essential to experiencing steady growth. In addition to digital strategies, there are a number of simple and cost-effective ways you can generate new business offline. In this blog, we cover 12 tips [...]
A perfectly landscaped yard

7 Best Digital Marketing Ideas to Grow Your Landscaping Business

Many landscapers who experienced a spike in demand over the last two years are now noticing a dip in the number of inquiries they’re receiving. There are a number of possible reasons — from travel opening back up to tighter [...]
Business owner who tripled her profit

The Simple Strategy That Helped One Business Owner Improve Her Leads & Bottom Line

This is a story about one of our clients. Let’s call her Judy. Judy ran a landscaping company and came to us before the pandemic looking to generate more business. We got her to a point where she was getting [...]

Top 9 Marketing Tips to Grow Your Contracting Business

You may be the best contractor in your area, but if your target audience doesn’t know about you or can’t find you online, you’ll be losing business to your competitors. Luckily, by applying the following contractor marketing tips, you’ll stand [...]

What Is The Google Advertiser Verification Program?

Earlier this year, Google announced their plan to increase transparency by implementing additional verification requirements to those who advertise on Google’s Ad network. The requirements are slowly rolling out to all Google advertisers. In the past, Google has made efforts [...]
An example of a backyard with pool landscaped by Partridge Fine Landscapes

How Partridge Fine Landscapes Experienced Year-Over-Year Growth Despite Change in Ownership

Partridge Fine Landscapes is a landscaping company based in Mississauga, Ontario. It has a 40-year history of designing and building high-end landscaping projects across the Greater Toronto Area (GTA). In 2021, the founder stepped down and handed over the reins to new [...]
Man in a suit with his hands in the air, shouting "Wow! I finally received a good email newsletter from a business.

The 4 Biggest Myths About Email Marketing…Demystified

I’ve been working in email marketing for the better part of four years, and ever since I entered this field, I’ve heard the same objections and myths about email marketing over and over again. They are: Email marketing is dead [...]