Marketing Blog

Business owner who tripled her profit

How One Business Owner Went From Stressed And Overwhelmed To Working With Dream Clients And Tripling Her Profit

This is a story about one of our clients. Let’s call her Judy. Judy ran a landscaping company and came to us before the pandemic looking to generate more business. We got her to a point where she was getting [...]

Top 9 Marketing Tips to Grow Your Contracting Business

You may be the best contractor in your area, but if your target audience doesn’t know about you or can’t find you online, you’ll be losing business to your competitors. Luckily, by applying the following contractor marketing tips, you’ll stand [...]

What Is The Google Advertiser Verification Program?

Earlier this year, Google announced their plan to increase transparency by implementing additional verification requirements to those who advertise on Google’s Ad network. The requirements are slowly rolling out to all Google advertisers. In the past, Google has made efforts [...]
Business owners meeting with their marketing partner

How To Assess Your Marketing Team’s Performance: A Helpful Quiz

You’re looking to grow your business and you've decided to work with a marketing team to help you reach your goals. Whether you’ve decided to hire an internal team or an outside agency, you’re expecting to see results from your marketing [...]
An example of a backyard with pool landscaped by Partridge Fine Landscapes

How Partridge Fine Landscapes Experienced Year-Over-Year Growth Despite Change in Ownership

Partridge Fine Landscapes is a landscaping company based in Mississauga, Ontario. It has a 40-year history of designing and building high-end landscaping projects across the Greater Toronto Area (GTA). In 2021, the founder stepped down and handed over the reins to new [...]
Man in a suit with his hands in the air, shouting "Wow! I finally received a good email newsletter from a business.

The 4 Biggest Myths About Email Marketing…Demystified

I’ve been working in email marketing for the better part of four years, and ever since I entered this field, I’ve heard the same objections and myths about email marketing over and over again. They are: Email marketing is dead [...]

Understanding Marketing Jargon: 25 Marketing Terms You Should Know 

Does your marketing partner ever sound like they’re speaking another language? Marketing jargon can be particularly cryptic, which is why we clarify some of the most important digital marketing terminology in this blog. That way, you’ll no longer be left [...]
How to calculate your marketing ROI

5 Steps to Calculating Your Marketing ROI — Video and Infographic

If you’re shopping around for a marketing company to help grow your business, there are a few key questions you’ll want to ask upfront. Check out our 9 essential questions to address right off the bat — some of which you [...]