Marketing Blog

Intrigue is proud to announce that we are now a Certified B Corporation™, or B Corp™ — joining the ranks of businesses that are committed to balancing purpose and profit. Given Intrigue’s purpose [...]

At the end of 2020 Google introduced their new-and-improved 4th version of Google Analytics: GA4. After a few months of learning the ropes ourselves, we understand that investing time into [...]

Is the pandemic giving you the blues? Is another lockdown weighing you down? This collection of our favourite pandemic memes is sure to lift your spirits!   1. “Look at me with this [...]

Let’s face it. Marketing agencies don’t enjoy the best reputation. Just shy of being grouped in the same category as used car salesmen, the image of an arrogant marketer in a three-piece suit à [...]

Like many entrepreneurs, you may have debated between hiring an employee and working with a marketing partner. If you’ve opted for the latter, then you may be wondering where to start and how to [...]

As a business owner, you may have heard of the idea of marketing on purpose before. But what exactly does that mean, and why should you care? Simon Sinek has a great TED Talk on the topic of [...]

Whenever we get on the topic of lead generation, the most commonly asked question we hear from business owners is around quality of leads. How can we minimize the tire kickers who take up a bunch [...]

When pondering the options to grow their business, most entrepreneurs will ask themselves some version of this age-old question: “Should I work with a marketing company, or hire someone [...]

For entrepreneurs and business owners, creating a marketing plan can be difficult. That’s why we at Intrigue offer an industry-leading Marketing Action Plan (MAP®) to help a business achieve [...]

Have you ever hired someone to solve a problem on your behalf only for them to turn around and ask you what they should do?  If you’ve run your own company for a number of years, you probably got [...]

In 2021, it’s crucial to have a marketing presence but how do you measure the success of your marketing efforts? You’re spending all this money — how do you know if it’s working or not? Have you [...]

When it comes to websites, you really don’t know what you’re shopping for until you have purchased one. Even then, if you have not rebuilt your website for a decade or longer you might not know [...]