Marketing Blog

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The 4 Biggest Myths About Email Marketing…Demystified

I’ve been working in email marketing for the better part of four years, and ever since I entered this field, I’ve heard the same objections and myths about email marketing over and over again. They are: Email marketing is dead [...]

Understanding Marketing Jargon: 25 Marketing Terms You Should Know 

Does your marketing partner ever sound like they’re speaking another language? Marketing jargon can be particularly cryptic, which is why we clarify some of the most important digital marketing terminology in this blog. That way, you’ll no longer be left [...]
How to calculate your marketing ROI

5 Steps to Calculating Your Marketing ROI — Video and Infographic

If you’re shopping around for a marketing company to help grow your business, there are a few key questions you’ll want to ask upfront. Check out our 9 essential questions to address right off the bat — some of which you [...]

How To Advertise Your Landscaping Business in 2022

Wondering how to advertise your landscape or lawn care business? When traditional methods like door hangers, signs, and radio ads aren't drumming up enough new qualified leads, it's time to turn your attention to digital strategies. From Google ads for [...]
3 tips for success with your accountability partner

3 Tips To Achieve Success With Your Accountability Partner

Have you ever set a task for yourself that you didn’t get to because something “more pressing” came up? Now ask yourself: how often does that happen when you're meeting with somebody? For me, it's pretty much never. Accountability partnerships [...]

iOS 15 Update: How Is Mail Privacy Protection Affecting My Email Marketing Campaigns?

In August, I wrote a blog titled, “Apple Mail Privacy Protection Is About To Change Email Marketing: Here’s How We’re Preparing Your Business” which began with a header image that was rather ominous. It had text overlaid on an image [...]
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Leadership Development: 5 Tips to Grow Leaders Within Your Organization

When it comes to growing your business, the single greatest impact you can have is to focus on your team’s leadership development. As John C. Maxwell once put it “There is almost no limit to the potential of an organization [...]
Grow your LinkedIn network

Top 7 Lead Generation Tips to Grow Your LinkedIn Network

LinkedIn is without a doubt the leading social media platform for business. There are more than 130,000,000 users on LinkedIn in North America. If you want to be where your customers are, LinkedIn is your answer. The question is how [...]