Marketing Blog

From Ground Up: Michael Pletz’s Blueprint for Landscaping Business Excellence

< All Episodes IM Landscape Growth Podcast Date: April 14, 2024 "I like to charge like I'm the company that I want to be tomorrow. It's about charging not just what you're worth, but what you should be worth tomorrow, [...]

Effective Employee Management to Boost Productivity

For landscaping businesses, efficient workforce management is pivotal to navigating the challenges of productivity, employee satisfaction, and delivering superior service quality. A disorganized team, missed deadlines, and substandard work quality not only fuel frustration but also compromise customer satisfaction, putting [...]

Building a Solid Online Presence for Your Landscaping Business

In today's digital landscape, a compelling online presence is not just beneficial—it's essential for landscaping businesses aiming to thrive and stand out. Many landscaping entrepreneurs face challenges in carving out a significant digital footprint, resulting in missed connections with potential [...]
landscape professional using mobile phone

5 Ways To Leverage Technology To Optimize Your Landscape Marketing

In today's fiercely competitive landscaping industry, staying ahead requires more than just a green thumb – it demands embracing cutting-edge technology. As entrepreneurs strive to scale their businesses and meet evolving customer demands, outdated operational methods become stumbling blocks to [...]

Solving the Labour Puzzle in Landscaping: Training and Development in the Landscaping Industry with Matt Crinklaw

< All Episodes IM Landscape Growth Podcast Date: February 25, 2024 "Culture is often talked about in vague terms, but when you substitute 'culture' for 'employee experience', it starts making a lot more sense." - Matt Crinklaw TLDL 😉 Matt [...]

Pricing Strategies to Increase Your Landscaping Profits

In the competitive world of landscaping, determining the optimal pricing for your services is crucial for sustainability and growth. Consider the scenario where you pour extensive effort, time, and resources into a landscaping project, only to find that the compensation [...]

Soil to Software: The Role of Technology in the Green Industry with Ed Hansen

< All Episodes IM Landscape Growth Podcast Date: February 18, 2024 "I love creating outdoor spaces. I love making people happy. And then the other flip to that is I combine that with the fact that I might have thought [...]
Close-up of a hand holding a pencil over a colorful landscape design blueprint.

Maximizing Customer Lifetime Value in Landscaping

Many landscaping businesses face the challenge of developing long-term relationships with their clients, often concentrating on single projects rather than ongoing engagements. This approach overlooks the substantial lifetime value each customer can bring, limiting opportunities for recurring revenue and sustainable [...]