Marketing Blog

What Is The Google Advertiser Verification Program?

Earlier this year, Google announced their plan to increase transparency by implementing additional verification requirements to those who advertise on Google’s Ad network. The requirements are slowly rolling out to all Google advertisers. In the past, Google has made efforts [...]
An example of a backyard with pool landscaped by Partridge Fine Landscapes

How Partridge Fine Landscapes Experienced Year-Over-Year Growth Despite Change in Ownership

Partridge Fine Landscapes is a landscaping company based in Mississauga, Ontario. It has a 40-year history of designing and building high-end landscaping projects across the Greater Toronto Area (GTA). In 2021, the founder stepped down and handed over the reins to new [...]
Man in a suit with his hands in the air, shouting "Wow! I finally received a good email newsletter from a business.

The 4 Biggest Myths About Email Marketing…Demystified

I’ve been working in email marketing for the better part of four years, and ever since I entered this field, I’ve heard the same objections and myths about email marketing over and over again. They are: Email marketing is dead [...]

Understanding Marketing Jargon: 25 Marketing Terms You Should Know 

Does your marketing partner ever sound like they’re speaking another language? Marketing jargon can be particularly cryptic, which is why we clarify some of the most important digital marketing terminology in this blog. That way, you’ll no longer be left [...]
How to calculate your marketing ROI

5 Steps to Calculating Your Marketing ROI — Video and Infographic

If you’re shopping around for a marketing company to help grow your business, there are a few key questions you’ll want to ask upfront. Check out our 9 essential questions to address right off the bat — some of which you [...]

How To Advertise Your Landscaping Business in 2022

Wondering how to advertise your landscape or lawn care business? When traditional methods like door hangers, signs, and radio ads aren't drumming up enough new qualified leads, it's time to turn your attention to digital strategies. From Google ads for [...]
3 tips for success with your accountability partner

3 Tips To Achieve Success With Your Accountability Partner

Have you ever set a task for yourself that you didn’t get to because something “more pressing” came up? Now ask yourself: how often does that happen when you're meeting with somebody? For me, it's pretty much never. Accountability partnerships [...]

iOS 15 Update: How Is Mail Privacy Protection Affecting My Email Marketing Campaigns?

In August, I wrote a blog titled, “Apple Mail Privacy Protection Is About To Change Email Marketing: Here’s How We’re Preparing Your Business” which began with a header image that was rather ominous. It had text overlaid on an image [...]