Search Engine Optimization (SEO)
Boost your online visibility
Drive traffic to your website
Get ahead of the competition
What Is Search Engine Optimization?
SEO stands for Search Engine Optimization. SEO relates to a set of strategies, techniques, and practices used to help websites achieve a high ranking on Google, Bing, Yahoo, and other search engines.
The ultimate goal of SEO is to increase traffic to your website, through better visibility on Search Engine Results Pages (or SERPs).
Why Is SEO Important?
When you search for your business, does your website appear as the top link on Google? What about when you search for one of your business’s products or services? You want to see your business at the top of Google, and you definitely want to be on page one.
If your website is not at the top of Google — or not even on the first page — then SEO can help you get there.
You want your business to be found not only when people search your name, but also when they search for your products and services. A higher ranking on Google will help your business in a number of ways:
- Increase your brand’s visibility
- Drive more traffic to your website
- Directly challenge your main competitors
- Raise your domain authority (the power of your website’s name)
A clear SEO strategy is the core of any digital marketing campaign. Other marketing initiatives that increase traffic to your website will feed back into the SEO for your website. New content, such as blogs or landing pages, will also improve your website’s ranking in search engines.
Having a well-built SEO strategy will act as an online lead generator — it’s your 24/7/365 salesperson.
The Intrigue team is at your service to help with all your SEO needs!
Top 4 Ways Intrigue Can Help With Your SEO Strategy
Working with Intrigue means working with a team of digital marketers who know how to write content that will help your business climb the rankings on Google and other leading search engines.
We help make your business easy to find online by focusing on the keywords that customers in your service areas are searching for. Our lead-generating strategies include:
1. Blog writing
When written correctly and with an eye towards keywords, blogs provide a long-lasting ROI when it comes to getting your business found online. Our content team will expertly write and curate content that aligns with what your customers are commonly searching for.
Not only do blog posts boost your SEO rankings, they also have the power to increase your online credibility and position you as a trusted source of information in your industry.
The content you have on your website could be negatively impacting your rankings on popular search engines like Google. Having a professional copywriter optimize the content on your website for your business and your geography is important if you want to have an effective SEO strategy.
3. Landing pages
Landing pages are a great way to target specific markets with an offer and a clear call to action (CTA). The content and web teams at Intrigue will create high-converting landing pages to help you get found, grow your leads, and increase your conversions.
4. Web design and development
A comprehensive SEO strategy includes more than just words! It also assesses and improves:
- Active links
- Backlink profile
- Site load speed
- Alt text on images
- Accessibility features
- And much more…
Want to learn how our Marketing Action Plan can take your SEO to new heights?
Since 2006, Intrigue has helped hundreds of businesses like yours Get Noticed. Get Found®. More than anything, we help entrepreneurs free up their time so that they can focus on what they do best: run amazing companies.
Put simply, our vision is to champion a world where entrepreneurs can trust their marketing company to help grow their business. Our purpose is to empower leaders to strengthen communities.