Many landscapers who experienced a spike in demand over the last two years are now noticing a dip in the number of inquiries they’re receiving.
There are a number of possible reasons — from travel opening back up to tighter household budgets — that explain this shift. At the end of the day, though, it’s becoming clear that relying entirely on word-of-mouth and repeat business isn’t a sustainable approach in this competitive landscape.
Businesses that are proactively implementing online and offline marketing strategies to attract their intended audience and drum up new business opportunities are much better positioned for long-term success.
Luckily, instead of spending hours researching marketing strategies for landscapers, we’ve laid out the 7 best marketing ideas that you can implement right away. Let’s jump into it.
Idea #1: Nail Your Google My Business Listing
Less than 50% of businesses have claimed their Google Business profile. This means that if you set up your Google Business Account, you are already ahead of 1 in 2 businesses.
To get started, download the Ultimate Guide to Your Google My Business Account.
Once your business is listed on Google there are a few best practices that can really help you stand out.
- Ensure that your location and contact information (phone, email, address, and website) is consistent with the information on your website.
- Add the services you offer to your Google Business profile.
- Use a high-ranking SEO keyword for your business category. You can check the keyword volume and ranking for free using this tool.
Idea #2: Request More Online Reviews
Your customer reviews can make or break a deal with a potential new client.
Did you know that 4 out of 5 online shoppers are more likely to engage with businesses that have positive reviews, up from 63% in 2020? Your online reviews can get you more leads from online searches for free simply by improving your SEO!
Sometimes it can be as simple as asking your customer to leave a review or including a link to your Google My Business page in your signature. Check out these 5 simple tips to get more and better reviews for your landscaping business.
Idea #3: Optimize Your Website
Many landscaping businesses make the mistake of treating their website as a brochure instead of as their 24/7 sales representative. Don’t make this same mistake.
With a top-performing website you can:
- Include client testimonials and reviews
- Show before and after photos of your best work
- Provide more information about your services
- Generate leads via a contact us page
- Have dedicated landing pages for your different services
When combined, all of these best practices will help you generate better quality leads for your business, even in your sleep!
Now that you’ve got the basics down, we can move into a few more specialized marketing ideas for your landscaping business.
Idea #4: Implement Pay Per Click Ads
Have your business show up directly at the top of Google with pay-per-click (PPC) advertising for landscapers.
PPC ads are a quick and effective way to drive targeted traffic to your website, grow awareness of your services, and drive more revenue for your business.
Only pay for when someone clicks on your ad — where they’ll then be sent to your website and guided to convert into a lead by your website. These advertisements allow you to promote your business to local consumers while they’re looking for businesses like yours.
To learn more about online paid advertising for your landscaping company, contact intrigue today.
Idea #5: Leverage SEO to Get Low Cost Website Traffic
A lower cost option to PPC is search engine optimization (SEO). Although you won’t see the results immediately, optimizing your website to rank on Google is one of the best long-term strategies to increase your free organic traffic.
Let’s look at what SEO can do for your landscaping business.
For example, the term “landscaping toronto” generates 800 searches a month. Ranking as the 1st result on Google for this search term will get you 305 visitors to your website.
If your website has a 2% conversion rate this would get you 6 new customers a month.
Variants of the same search term generate another 800 searches each month and could help you get you more customers if you also rank near the top for those related terms.
Idea #5: Create An Email Newsletter to Nurture Leads
Studies show that email marketing has an ROI of 36:1. It is largely considered one of the most profitable marketing strategies. It can also be one of the most challenging if taking it on by yourself.
You can start email marketing for your landscaping business by implementing a contact form on your website to start capturing emails from leads. From there, you can then create a mailing list and send 1-2 value-packed emails per month.
These emails can include landscaping tips and best practices, customer testimonials, reminders about your referral program, seasonal discounts, and the latest projects your team has been working on.
This will help build trust and credibility amongst your audience and will allow you to be top-of-mind for new landscaping jobs.
Idea #6. Leverage Social Media to Promote Your Business
Social media is a great way to showcase images of your completed work, videos of your crew in action, and landscaping before-and-after comparisons.
Posting on social media channels consistently helps build trust in your company by allowing your audience to get to know you on a more personal level. Don’t forget to use these channels to promote your landscaping service both organically and with paid investments.
Idea #: Get Help Crafting Your Landscape Marketing Strategy
As a business owner, your time is valuable. Consider getting help from a digital marketing agency like Intrigue that specializes in landscaping. Doing so wil free up your time so that you can spend it where you can have the greatest impact.
At Intrigue we have helped:
- Partridge Fine Landscaping increase their revenue by 8% despite a change in ownership
- Kerr & Kerr Landscaping see a 75% growth in qualified leads
- St. Jacobs Country Gardens grow their total leads by 15x
- One business owner go from stressed and overwhelmed to working with dream clients and tripling her profit
…and many more!
We specialize in landscape marketing and can help you grow your business by generating qualified leads and creating predictable revenue.
There It Is!
Whether you implement some or all of these digital marketing ideas, you’ll be setting your landscape business up for long-term success by applying them strategically.
If you are interested in learning more about how to achieve these results for your business, contact the team at Intrigue today.