Our Purpose | Empowering Leaders, Strengthening Communities

Empowering Leaders to Strengthen Communities

We’re so much more than a marketing company. We’re your partner in growing your business. When you partner with Intrigue, you’re putting your business in the best position to succeed.

Growing your business allows you to hire more team members.
Hiring more team members helps to grow your local economy.
Growing your local economy helps your community thrive!

This domino effect begins with your goals and gains momentum with our expertise.

When you can trust your marketing partner to follow a proven, transparent process to grow and scale your business, you can enjoy the peace of mind of knowing that you’re on the long-term path to success.

Our Core Values

The values we share at Intrigue are represented in the acronym CFLATT, which stands for:

Clients

We exist to serve you

Fun

Life is too short not to smile

Leadership

Do what you say you’re going to do when you say you’re going to do it

Learning

Practice an unquenchable thirst for applicable knowledge.

Action

Embrace failure and learn from it

Team

Everyone has everyone else’s back

Trust

Practice open and honest communication

These are the values that make our team of professionals so enjoyable to work with.

Empowering Leaders

At Intrigue, we focus on professional and personal development through a process called Leader Building. Guided by the Japanese principle of Kaizen — meaning constant and continuous improvement — our team members learn, grow, and pursue their curiosity on a daily basis.

Here are a few examples of the tools we love to use:

Leader Building

True leaders lead themselves, serve others, and win the hearts of their followers before asking for their hands. We believe that by amplifying the voices of leaders in our communities — and by focusing on becoming leaders ourselves — we can help make the world a better place.

Over the years, we’ve focused on understanding the unique strengths that our team members bring to the table. As Jim Collins discovered in Good to Great, it is important to get the right people in the right seats in order to get your company moving in the right direction.

When people join our team, we make it our priority to figure out what they love doing. We use tools like StrengthsFinder, Love Languages, and Emergenetics to create a comprehensive profile of each new team member. Then, we let each team member guide their own learning, working to grow in the areas where they are passionate.

To support continuous learning and improvement, we regularly attend the following conferences and events to help bring out leadership qualities in each team member:

The Brantford Brant Chamber of Commerce

Guelph Chamber of Commerce

The Greater Kitchener Waterloo Chamber of Commerce

The Cambridge Chamber of Commerce

Strengthening Communities

Strong communities embody a positive feeling that almost can’t be described. You feel it at fairs, festivals, and community events. You feel it when people wave and smile at each other in public, or when your neighbour surprises you by shovelling the snow off your driveway.

These are some of the reasons why we love strengthening communities. It’s why we get up every morning and why we focus on supporting entrepreneurs and businesses that drive our economy, give back, and create positive change in our world.

Intrigue’s Commitment To Diversity & Inclusion

Intrigue is committed to nurturing a culture of inclusion, equitable treatment, and elimination of discrimination in all its forms.

We Will Listen
Ensuring that all team members’ voices and unique experiences are incorporated into our policies, practices, and decisions is integral.

We Will Support
Embracing our differences creates an environment where team members feel respected, engaged, and valued.

We Will Empower
Encouraging team members to speak out about any concerns they have will be supported without reprisal.

At Intrigue, our purpose is to empower leaders to strengthen communities, and our dedication to diversity helps us achieve this goal.

^{*Team members are encouraged to reach out for internal and/or third-party support through our benefits provider at any time, and confidentiality is guaranteed.}

We respectfully acknowledge that our office in Guelph is situated on the ancestral homelands of the Haudenosaunee, Anishinabewaki, Attiwonderonk (Neutral), and the Mississaugas of the Credit First Nation. We are grateful for the opportunity to meet on this land and we recognize and appreciate the contributions that Indigenous peoples have made to our community and our country.

Intrigue fully supports Canada’s commitment to Truth and Reconciliation and believes that it is our responsibility to listen, learn, and support healing.

How We Give Back

Our community appreciation parties have been a tradition for over a decade. They’ve become an important part of how we like to give back to our community. They’re a lot of fun, and we’d love to see you at the next one. Sign up for our email newsletter and get on the guest list!

Intrigue team members actively volunteer for many organizations, including:

In addition, Intrigue team members are proud to be board and committee members for the following organizations among many others.