Our Purpose

At Intrigue, our purpose is to empower leaders to strengthen communities.

We’re your partners for business growth

When you partner with Intrigue to create a Marketing Action Plan (MAP®), you’re getting a proven strategy to grow your business. 

Growing your business allows you to hire more team members.
Hiring more team members grows your local economy.
Growing your local economy helps your community thrive!

This domino effect begins with your goals and gains momentum with our expertise. 

When you can trust your marketing partner to follow a proven, transparent process that helps businesses like yours grow and scale, you have the peace of mind of knowing you’re on the long-term path to success.

Our Core Values

The values we share at Intrigue are represented in the acronym CFLATT, which stands for:

C – Clients: We exist to serve you
F – Fun: Life is too short not to smile
L – Leadership: Do what you say you’re going to do when you say you’re going to do it
A – Action: Embrace failure and learn from it
T – Team: Everyone has everyone else’s back
T – Trust: Practice open and honest communication

C – Clients: We exist to serve you
F – Fun: Life is too short not to smile
L – Leadership: Do what you say you’re going to do when you say you’re going to do it
A – Action: Embrace failure and learn from it
T – Team: Everyone has everyone else’s back
T – Trust: Practice open and honest communication

These are the values that make our team of professionals so enjoyable to work with.

I have known Intrigue Media since they started. I have seen them help so many in our city and abroad. Their services help businesses, entrepreneurs, and our community. They have a corporate value of wanting to give back. Thank you Intrigue!

- Cam Gutherie, Mayor
City of Guelph

Empowering Leaders

At Intrigue, we focus on professional and personal development through a process called Leader Building. Guided by the Japanese principle of Kaizen — meaning constant and continuous improvement — our team members learn, grow, and pursue their curiosity on a daily basis.

Here are a few of the resources that we love to use:

How We Grow

Over the years, we’ve focused on understanding the unique strengths that our team members bring to the table. As Jim Collins discovered in Good to Great, it is important to get the right people in the right seats in order to get your company moving in the right direction.

When people join our team, we make it our priority to figure out what they love doing. We use tools like StrengthsFinder, Love Languages, and Emergenetics to create a comprehensive profile of each new team member. Then we let each team member guide their own learning, working to grow in the areas where they are passionate.

In addition, we attend the following conferences and events each year to to help bring out leadership qualities in each team member:

We also are extremely grateful for the learning events provided through:

True leaders lead themselves, serve others, and win the hearts of their followers before asking for their hands. We believe that by amplifying the voices of leaders in our communities — and by focusing on becoming leaders ourselves — we can help make the world a better place.

Intrigue Media has been amazing to work with!... They've guided the creative process on a variety of platforms and helped us spread the word on everything the Canadian Cancer Society is doing...Amazing staff and amazing results!

- Michelle Horwood
The Canadian Cancer Society, Wellington County

Strengthening Communities

Strong communities embody a positive feeling that almost can’t be described. You feel it when people wave and smile at each other in public you feel it when your neighbour surprises you by shoveling the snow off your driveway; you feel it at fairs, festivals, and community events; 

These are some of the reasons  why we love strengthening communities. It’s why we get up every morning and why we focus on supporting entrepreneurs and businesses that drive our economy, give back, and create positive change in our world.

How We Give Back

Our team holds community appreciation parties every yearThese have been a tradition for over a decade and they’ve become an important part of how we give back to our community. They’re a lot of fun, and we’d love to see you at the next one. Sign up for our email newsletter and get on the guest list!

Intrigue team members actively volunteer for the following organizations:

  • Hackernest KW
  • The Arboretum
  • Calvary Assembly

In addition, Intrigue team members are proud to be board and committee members for the following organizations:

Family Counselling and Support Services Guelph
grandriverhospitalfoundation
unitedwaywellingtondufferin
Guelph Chamber of Commerce
youngprofessionalsnetwork
Grand River Conservation Foundation
guelphartscouncil
braceletofhope
hillsidefestival
guelphgeneralhostpialfoundation