Geofilters are commonplace on Snapchat these days. You’ll usually come across at least one or two when you’re posting in the app – more if you happen to be in a busy city. They can be fun and quirky, but usually don’t do anything special. Geofilters like the one seen below are called Community Geofilters. They’re typically made by members of the community or are organized by the city and uploaded to Snapchat for approval.
But there’s another type of Geofilter that you can use – one that will be more beneficial for your business – it’s called an On-Demand Geofilter. On-Demand Geofilters are customizable filters that you can apply to the app for a pre-determined amount of time that will appear in a pre-determined area on the map.
This is how it works:
Step One : Pick your occasion and design your filter.
Keep in mind how it will be used; you don’t want to cover up too much of the screen or no one will be able to take a photo. You also want to make sure people will be able to read any text you have included in your filter, so make sure to check if it’s legible over most possible background images.
For more tips on designing your filter, you can check the Snapchat design guidelines.
Step Two : Pick when you want your Snapchat Geofilter to run.
You have the choice of as short as an hour, up to 30 days. Remember that the duration of your filter will impact the cost of posting it on the app.
Step Three : Map out your Geofilter placement.
Create a ‘fence’ around where you’d like people to be able to use your Geofilter. Most sizes up to 5 million square feet are acceptable for an On-Demand Geofilter, but just like the duration, this does impact cost.
✓ Designed it to fit a photo in the center.
✓ Made sure it was recognizable to anyone who viewed it.
✓ Made sure it was legible.
✓ Created a fence appropriate to our needs.
✓ Booked our Geofilter duration to fit around our pre-determined ‘party time’.
Once your Geofilter is up and running, you can truly begin to see the impact it will have on brand awareness. By visiting your account on Snapchat’s website, you can see how many people have used your filter, and how many people have viewed it.
Remember, Snapchat stories stay on a person’s account for 24 hours. So your data may not be finalized until that point.
In a few hours, we were able to reach 1,414 people in our community through the native marketing tool of Snapchat On-Demand Geofilters. Try one out for your next big event and see what kind of connections you can make!
In the meantime, don’t forget to follow us on Snapchat to stay up to date on life at Intrigue!