Online Ads Manager
About Intrigue
At Intrigue, our purpose is to empower leaders to strengthen communities. We believe that success is built on leadership and we’re committed to building leaders at every level of the organization. The world is full of people waiting for someone else to make a change, leaders step up to create the change they want to see in the world.
We are on a mission to 10x the impact of Intrigue for entrepreneurs across North America. Our goal is to empower 500 clients per year with our Marketing Action Plans in the next 10 years. This is a bold target and we’re committed to bringing it to life.
Working at Intrigue is not for everyone. We expect a lot in terms of personal growth, mastering your craft, and leading others. Our organization has built a platform to do that, but it takes a lot of work from each member of our team.
IMPORTANT: We will only be accepting applications for team members who are looking to be in office a minimum of 3 days per week. This is not a remote position.
About You
You are a results-driven leader ready to revolutionize how brands engage online. You embody a unique blend of strategic prowess, meticulous attention to detail, and a passion for driving tangible results.
You have a strong foundation in digital marketing and thrive in a fast-paced environment where you can leverage their excellent communication skills to collaborate seamlessly with both internal teams and clients alike. You can navigate diverse platforms with ease, ensuring optimal campaign performance and client satisfaction.
With a commitment to continuous learning and staying abreast of industry trends, you are always ready to adapt and innovate, reshaping the digital advertising landscape with every campaign you lead.
If you’re excited about the opportunity to empower leaders to strengthen communities, and embracing your role as a strategic thinker and lifelong learner, apply now, and let’s start working together.
Job Benefits
Check out our Perks page to learn about the benefits of a career with Intrigue.
Compensation:
Compensation is base salary starting at $60,000. Additional compensation-related perks are outlined on our website.
Key Accountabilities:
- Client complaints less than 3 per quarter
- Company-wide ad spend within a 2% margin of projection
Apply Now
The Role
As the Online Ads Manager, you will collaborate closely with our Ads Team to develop strategic initiatives, craft compelling campaigns, and engage with clients to drive successful online marketing endeavors. Your primary objective will be to conceive and execute ad designs across various platforms, ensuring adherence to industry best practices while achieving our clients’ specific objectives.
Here’s what that looks like:
- You will:
- Document and improve ad management processes and plan team capacity.
- Ensure quality output that would lead to minimal client complaints.
- Ensure best practice campaigns are being implemented.
- Team training for online ads when necessary.
MAP Build Process:
- Review audits completed by the Conversion Team for prospective clients.
- Scope campaign strategy, work, and investment according to the Intrigue Process.
- Conduct keyword research to guide the ad strategy process as needed.
- Website and Landing Page scoping.
MAP Implementation Process:
- Attend and facilitate client sessions. Meet with clients to discuss their target audience and understand their industry landscape, then develop strategies based on these factors.
- Create clear, effective, and targeted conversion campaigns specific to the audience for clients based on goals and objectives.
- Advise clients and account managers on strategies to reach a particular audience.
- Manage your roster of clients and your own schedule.
- Lead campaign execution for conversion from idea creation to campaign implementation, including client meetings and scheduling.
- Ensure that all campaigns are accurate, relevant, error-free, and that deadlines are met.
- Conduct internal review for all ad builds and provide guidance & constructive feedback to the team.
- Support and assist team members with producing clear, effective, and targeted campaigns specific to the audience.
- Provide training, ongoing leadership, and guidance to your team and interns.
- Stay current with best practices, strategies, and industry standards related to conversion marketing to improve our campaigns.
- Budget responsibilities as required.
Client Results:
- Create and set systems in place to identify and monitor client results based on paid ads department initiatives being implemented.
- Maintain client satisfaction KPI set with COO.
- Aid in achieving client objectives as identified in their MAP, as it relates to paid ads.
- Manage and train the team with systems in place to ensure KPI’s are being met.
Best Practice Conversion Marketing:
- Stay current with best practices, strategies, and industry standards related to paid ads marketing to improve Intrigue and client campaigns.
- Advise paid ads team on updated best practice knowledge.
- Monitoring initiatives.
Upserves:
- Look for opportunities to bring to the account management team for us to further help our clients with paid ads, as appropriate.
- Training and encouraging the content marketing team to bring quality upserves through the concierge.
What we’re looking for:
An Online Ads Manager brings a wealth of expertise in digital marketing, strategic campaign planning, and team leadership. With a meticulous attention to detail and a commitment to driving results, they leverage their strong communication skills and comprehensive understanding of diverse platforms to craft tailored campaigns that exceed client expectations and revolutionize online engagement.
Your skills and experience include:
- Bachelor degree in business, marketing (preferred), or related field.
- 1-3+ years of Google Ads, Microsoft Ads, Facebook Advertising or PPC experience
- Google Ads and Analytics certified.
- Facebook Blueprint certified, experience with Facebook Pixels, UTM code, and tag creation.
- Proficiency in written and verbal English communication is essential.
- Experience with landing page development and optimization.
- Strong business skills & understanding of digital marketing.
- Strong problem solving skills & high attention to detail.
- Comfortable managing many accounts and communicating with clients on a regular basis.
- Experience in managing a team who is responsible for meeting client goals and objectives.
- Excellent communicator who is creative, flexible, positive, detail-oriented, hungry for success, and focused on results.
- Skilled at planning, organizing, prioritizing, and executing multiple campaigns.
- Ability to look at and analyze data.
You embody the following attributes:
- Strong communicator and active listener
- Resiliency and a passion for personal growth
- Organized and detail-oriented
- Excellent time management
- Positive attitude
- Hungry for success
- A learner’s mindset
- Relish challenges
- Honest, even when it’s tough
- Follow through on promises and commitments
- Enjoy working in a fun and fast-paced environment
Apply Now
Intrigue’s Hiring Process
We are looking to bring on a new team member as soon as possible. If you apply for this role, here is the process you can expect:
- Along with your application form submission, we would love to see your resume and/or LinkedIn profile, along with your portfolio or samples of your work. These can be sent to Chelsey Mathieu, Intrigue’s Recruitment & Culture Specialist, at chelsey@intrigueme.ca
- Qualified applicants will be invited to a 15-minute Career Discovery call with Chelsey (think of it as speed dating for a job application).
- If you and Intrigue’s team agree there is an opportunity to continue the conversation, we will ask you to complete a case study. A case study gives you a sense of the type of work we do here at Intrigue and for us to see your thought process. We will also ask you to complete an Emergenetics Profile.
- The next step is to present your case study to Chelsey and Paul, Intrigue’s Co-Founder and COO, and have a more in-depth discussion about the career opportunity and your background if there is a fit.
- We will ask to speak to your past managers, employers, and direct reports as your references for this process.
- The last step in the process is, of course, the offer stage!
Intrigue Media Solutions Inc. is an equal-opportunity employer that supports and promotes equality, diversity, and inclusion. As an organization, we will accommodate any needs under the Canadian Charter of Rights and Freedom, Accessibility for Ontarians with Disabilities Act, and the Ontario Human Rights Code. If requested, our hiring processes will be modified to remove barriers to accommodate those with disabilities. Should any applicant require accommodation through the application or recruitment process, please contact our Human Resources team at hr@intrigueme.ca or call us at 1-877-240-0305, and the appropriate accommodations will be made.